Director of Product Marketing

Key Responsibilities

• Own the global product marketing strategy across solutions, segments, and industries (e.g., banks, credit unions, fintechs), including positioning, messaging, and differentiation.
• Lead and develop the Product Marketing function, building a high-impact team and defining processes, standards, and best practices for how PMM partners with Product, Sales, and Customer Success.
• Craft compelling product narratives that clearly articulate DataVisor’s differentiated value proposition and strengthen our leadership in fraud, risk, and AML.
• Oversee high-impact product and feature launches, building integrated go-to-market plans that span marketing, sales, and customer success from strategy through execution and post-launch optimization.
• Drive market and competitive intelligence, synthesizing customer insights, buyer behavior, competitive moves, and industry trends to inform product strategy, pricing/packaging, and GTM priorities.
• Lead commercial enablement at scale, ensuring Sales and Customer Success have the content, tools, and training (pitch decks, battlecards, ROI stories, playbooks) to accelerate adoption and revenue.
• Partner with Product leadership to align product roadmaps with customer and market needs, influencing prioritization with data-backed insights and clear business cases.
• Own customer and buyer segmentation and personas, mapping end-to-end buyer journeys and informing targeted campaigns, account-based motions, and vertical plays.
• Define and track PMM success metrics, reporting on the impact of launches, messaging, and enablement on pipeline, win rates, product adoption, and expansion.
• Act as an external evangelist, representing DataVisor at customer meetings, events, webinars, and with analysts and partners, reinforcing our market point of view.
• Collaborate cross-functionally with Demand Generation, Field Marketing, and Sales to ensure cohesive storytelling and consistent execution across all channels and regions.

Requirements

• 10+ years of experience in B2B SaaS product marketing or product management, with meaningful leadership experience building or leading a Product Marketing or GTM team.
• Proven track record of defining product marketing strategy and successfully launching products and features with measurable business impact on pipeline, revenue, and adoption.
• Deep understanding of customer and buyer journeys in complex, technical environments.
• Demonstrated success partnering with Sales, Product, and Customer Success leadership, influencing roadmap, pricing/packaging, and GTM priorities at the executive level.
• Exceptional storytelling and communication skills, with the ability to distill complex technical capabilities into clear, compelling narratives for executives and practitioners.
• Highly analytical and strategic, comfortable using data, customer research, and competitive insights to shape strategy and make trade-off decisions.
• Experience building and scaling a PMM function, including hiring, mentoring, and developing high-performing team members.
• Comfortable operating in a fast-paced, high-growth, and often ambiguous environment, with a strong bias for action and ownership.
• Bachelor’s degree required; MBA or advanced degree in a relevant field is a plus.

Bonus

• Experience in regulatory technology (RegTech), risk management, or fraud/AML solutions, and familiarity with AI, big data, and cloud-based platforms.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Unlimited PTO, Sick & Public Holidays)
• Short-Term & Long-Term Disability
• Catered Lunch and Dinner (in-office days)
• Stock Option Plan