Director, Global Marketing Operations
The Director of Global Marketing Operations leads Snowflake’s global strategy, platforms, and teams powering a modern, scalable, AI-forward marketing organization. Emphasizes scalable process design, intelligent automation, and cohesive platform architecture for high-volume campaigns across regions.
YOU’RE A GREAT FIT IF YOU:
- Have 10+ years of experience in marketing operations, including 5+ years leading teams in high-growth B2B software environments
- Are AI-forward, with experience applying automation, AI, and workflow orchestration to standardize processes and reduce manual effort
- Have deep expertise in top-of-funnel strategy, lead lifecycle management, and conversion optimization tied directly to pipeline impact
- Have managed agency and contract resources, using them strategically to extend team capacity and accelerate modernization
- Have led the definition and deployment of privacy, consent, and data governance frameworks (e.g., GDPR, CCPA)
- Are highly fluent in translating complex data into clear insights that drive executive decision-making
- Can define global operating models, drive alignment with senior stakeholders, and land change across distributed teams
- Possess proficiency and familiarity with the following systems:
- Salesforce Sales Cloud administration, reporting & dashboarding
- Marketo marketing automation
- Outreach sales engagement administration
- Snowflake
- LeanData lead routing
- ZoomInfo and other best-in-class data providers
- Demandbase
- Workato
- Clay
WHAT YOU’LL DO:
Marketing Platforms, Data, and Agentic Marketing Practices
- Own the vision and evolution of Snowflake’s marketing platforms, ensuring tools like Salesforce, Marketo, Demandbase, Clay and others operate as an integrated ecosystem
- Lead the implementation of an agentic marketing ops strategy, identifying opportunities to replace manual, time-consuming work that improves the efficiency of the direct and cross-functional teams
- Audit and modernize marketing data architecture, ensuring high data quality, accessibility, and governance across all channels and regions
- Partner with Marketing Intelligence to define and maintain dashboards that surface insights and inform executive decisions
Process Optimization & Operational Scale
- Design and standardize end-to-end processes across the lead lifecycle, from response to MQL through handoff, nurturing, and measurement. The result should be a proactive lead monitoring process that ensures lead target achievement
- Own the operational framework for Snowflake’s global email and lifecycle strategy, ensuring consistency, compliance, and scalability. Incorporate first and third party data to operationalize real-time personalization
- Drive experimentation and optimization (A/B testing, process iteration) with a focus on repeatable impact and translation of insights into deliverables
Strategic Planning and Budget Management
- Manage the marketing operations budget and technology renewals, aligning resources with strategic goals and ensuring efficient use of funds
- Monitor and report on marketing performance against targets, providing insights and recommendations for improvement
- Align the marketing organization’s annual and quarterly targets with Snowflake’s sales organization, in partnership with Marketing Intelligence
Team & Partner Leadership
- Lead, develop, and scale a high-performing global Marketing Operations team
- Manage agency and external partners as an extension of the team, with clear ownership, prioritization, and accountability to contracted agreements
- Manage change effectively, communicating and aligning on operational changes and new initiatives across the marketing organization