Head of Brand and Design

Key Responsibilities

• Set creative direction and produce work hands-on as a player-coach.
• Evolve and steward brand identity system: wordmark, aperture symbol, color, type, illustration, iconography, motion; build guidelines and components.
• Own coram.ai website: design, art direction, and ongoing craft of conversion-focused pages. Partner with demand gen and SEO.
• Create product marketing design assets: feature launches, demo visuals, explainer graphics, sales decks, and field collateral.
• Provide creative direction for campaigns, ads, social, email, events, and video; set visual standard across marketing.
• Partner with video team to elevate production and design quality of published content.
• Build and lead design team: hire designers and creatives, manage agencies/contractors, define cross-functional design processes with marketing, product, and sales.
• Act as taste bar: defend point of view on quality, provide sharp feedback, and raise craft across all Coram outputs.

First-Year Deliverables

• Relaunch coram.ai as a brand-led site that communicates value in first five seconds.
• Develop full identity system (aperture mark, type, color, motion, components).
• Own Series B brand presence: announcement, press, and investor collateral.
• Design flagship "State of Physical Security" category report for industry sharing.
• Overhaul sales deck and field collateral.
• Make first design hire.

Requirements

• Portfolio demonstrating superior taste and work unmistakably better than category norms.
• 8+ years in brand and/or design, including senior creative leadership owning brand at company scale.
• Experience building and leading teams: hiring, standard-setting, agency management.
• Early-stage startup experience (ideally post-Series A/B with real customers and undeveloped brand).
• Hands-on designer who still produces work in Figma, Illustrator, After Effects.
• Proven ability to make B2B (especially unglamorous/technical categories) feel premium and human.
• Strong writing and communication skills for brand voice.
• Fluent in Figma + Adobe suite.

Nice-to-Haves

• Experience evolving recognizable brands at design-forward companies.
• Ability to articulate design rationale and provide specific, elevating feedback.
• Opinionated approach willing to take creative risks for distinctive brand.
• Alignment with direct, opinionated, specific communication style (clarity over decoration, positions over neutrality, real over abstract).