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UpstartUpstart

Art Director

Leads the creative vision and execution of paid social and influencer campaigns, using performance insights, structured testing, and generative AI to drive measurable growth. Requires 6+ years of art direction or design experience, a strong portfolio, and expertise in Adobe Creative Suite and Figma.

About the job

Responsibilities

  • Lead the creative vision and execution across paid social channels, ensuring design excellence, platform relevance, and brand consistency.
  • Monitor performance and testing results, applying learnings to develop creative hypotheses and future assets.
  • Partner with Marketing, Creative, and external agencies to concept, design, and deliver evergreen and influencer creative.
  • Strengthen creative systems and workflows to improve speed, scalability, consistency, and output.
  • Apply generative AI throughout the creative process while maintaining strong creative judgment and oversight.

Requirements

  • 6+ years of experience in art direction, design, or a related creative discipline.
  • Portfolio demonstrating high-impact performance creative across paid social channels.
  • Strong knowledge of channel-specific creative best practices and performance-informed testing.
  • Expert proficiency in Adobe Creative Suite and Figma.
  • Experience using AI-assisted design tools and workflows.
  • Bachelor’s degree in Design, Visual Communications, or a related field, or equivalent practical experience.

Nice-to-haves

  • Ability to manage multiple projects and priorities in a fast-paced environment.
  • Experience collaborating with cross-functional partners and managing external agencies or vendors.
  • Ability to articulate creative decisions to creative and non-creative stakeholders.
  • Ability to translate business and performance goals into creative strategies and concepts.
  • Knowledge of copy development and messaging.

Compensation and Benefits

  • Base salary: $138,000–$220,000 USD.
  • Target bonuses, equity compensation, and benefits including medical, dental, vision, retirement matching, paid leave, wellness resources, and employee assistance programs.

Skills

Paid Social, Art Direction, Adobe Creative Suite, Figma, Generative AI, Performance Marketing, Creative Testing, Influencer Marketing, Creative Strategy, Copy Development

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