Creative Director, Tidal
Leads creative vision, brand platforms, repositioning, and campaigns across Tidal’s product and brand ecosystem. The role requires strong art direction, hands-on creative judgment, cultural awareness, and experience influencing cross-functional leadership.
About the job
Responsibilities
- Originate brand platforms and campaign-level ideas, owning them from concept through 360-degree activation.
- Reposition and reshape the brand while maintaining coherence across brand and product surfaces.
- Preserve the core idea from initial concept through final placement.
- Shape creative briefs with an embedded creative-strategy team.
- Design and, when needed, direct designers, writers, and production partners.
- Collaborate with marketing, product, and partnerships leadership to deliver campaigns.
- Lead project teams and set the creative standard as an individual contributor.
Requirements
- Portfolio demonstrating creative-director leadership of brand platforms, repositionings, campaigns, and activations.
- Art-direction background and visual judgment across media.
- Track record of setting creative vision and quality standards while remaining hands-on.
- Credibility with cross-functional leadership as a peer.
- Ability to identify cultural shifts early and incorporate them into creative work.
- Experience carrying brand strategy across multiple products or business lines.
- Experience in agency, in-house, or combined environments.
- Portfolio link required; include the password if password-protected.
Compensation and Benefits
- Annual salary range: $251,600–$377,400 USD.
- Benefits include remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning.
Skills
Brand Strategy, Art Direction, Creative Direction, Campaign Development, Visual Design, Creative Briefing, Production Direction, Cross-Functional Leadership
Similar jobs
Brand Design jobs
Square
New York, NY
Leads the development and execution of brand platforms, repositioning strategies, and integrated campaigns across Block’s brands. The individual contributor sets creative vision, directs multidisciplinary teams, and remains hands-on from concept through activation.
Chime
New York, NYLeads brand, social, partnership, and integrated marketing creative from concept through execution while directing a small multidisciplinary team. Requires 8+ years of creative leadership, agency experience, a strong consumer campaign portfolio, and advanced AI-tool knowledge.
Fingerprint
United States
Leads the newly unified Brand & Creative function, setting strategy, managing multidisciplinary teams, and connecting creative programs to pipeline, demand, awareness, and revenue outcomes. Requires 8+ years in brand, design, or creative direction and 3+ years leading creative teams.
Circle
Remote
Leads Circle’s creative narrative and direction across launches, campaigns, advertising, video, events, and partnerships. The role requires exceptional storytelling, writing, creative judgment, visual fluency, and the ability to influence cross-functional teams without formal authority.
Upstart
United States
Leads the creative vision and execution of paid social and influencer campaigns, using performance insights, structured testing, and generative AI to drive measurable growth. Requires 6+ years of art direction or design experience, a strong portfolio, and expertise in Adobe Creative Suite and Figma.