Director of Brand & Creative
Leads the newly unified Brand & Creative function, setting strategy, managing multidisciplinary teams, and connecting creative programs to pipeline, demand, awareness, and revenue outcomes. Requires 8+ years in brand, design, or creative direction and 3+ years leading creative teams.
About the job
Responsibilities
- Build and lead a unified Brand & Creative function, defining its mandate, operating model, and standards.
- Own brand and creative strategy in service of pipeline, demand, brand awareness, and reputation.
- Lead, mentor, and develop a multidisciplinary team across content, social/brand, and design.
- Own the editorial calendar and direct creative across the funnel on a deliberate, measurable cadence.
- Generate creative concepts for demand-generation experimentation.
- Define and maintain brand and creative standards, voice, and tone; collaborate with channel leads on implementation.
- Partner with Demand Generation and Product Marketing to address content gaps and support target-account programs.
- Define measurement for brand and creative impact, tying efforts to pipeline, demand, and awareness.
- Report candidly on results, including wins and misses.
- Represent Brand & Creative in marketing leadership forums and contribute to company-wide go-to-market strategy.
Requirements
- 8+ years of experience in brand, design, or creative direction.
- 3+ years building and leading creative teams.
- Experience in B2B SaaS or an agency environment preferred.
- Portfolio covering system-level brand work, including identity, guidelines, and messaging frameworks, plus execution across web, content, social, and campaigns.
- Demonstrated ability to connect brand and creative work to pipeline, demand, and awareness metrics.
- Ability to translate business goals into creative briefs, concepts, and measurable outcomes.
- Experience leading multidisciplinary design, content, and social teams as a player-coach.
- Experience building scalable brand systems and creative processes, including guidelines, templates, and workflows.
- Strong written, visual, and verbal communication skills, including executive-level creative presentations.
- Analytical approach to measuring and reporting brand and creative impact.
- Comfortable partnering across demand generation, product marketing, and corporate communications.
- Proficiency with macOS and remote collaboration tools.
Tools
- Slack
- Google Workspace
- Zoom Webinar
- Asana
Compensation
- US base compensation: $180,000–$215,000 annually.
Skills
Brand Strategy, Creative Direction, Brand Identity, Brand Guidelines, Messaging Frameworks, Content Strategy, Social Media, Demand Generation, Product Marketing, Creative Briefs, Pipeline Analytics, macOS, Slack, Google Workspace, Asana
Similar jobs
Brand Design jobs
Circle
Remote
Leads Circle’s creative narrative and direction across launches, campaigns, advertising, video, events, and partnerships. The role requires exceptional storytelling, writing, creative judgment, visual fluency, and the ability to influence cross-functional teams without formal authority.
Chime
New York, NYLeads brand, social, partnership, and integrated marketing creative from concept through execution while directing a small multidisciplinary team. Requires 8+ years of creative leadership, agency experience, a strong consumer campaign portfolio, and advanced AI-tool knowledge.
Upstart
United States
Leads the creative vision and execution of paid social and influencer campaigns, using performance insights, structured testing, and generative AI to drive measurable growth. Requires 6+ years of art direction or design experience, a strong portfolio, and expertise in Adobe Creative Suite and Figma.
Square
New York, NY
Leads the development and execution of brand platforms, repositioning strategies, and integrated campaigns across Block’s brands. The individual contributor sets creative vision, directs multidisciplinary teams, and remains hands-on from concept through activation.
Square
New York, NY
Leads creative vision, brand platforms, repositioning, and campaigns across Tidal’s product and brand ecosystem. The role requires strong art direction, hands-on creative judgment, cultural awareness, and experience influencing cross-functional leadership.