LatentNew York, NYOwns product launches end-to-end, including positioning, sales enablement, partner co-marketing, analyst/PR relations, and event narratives for AI healthcare platform. Requires 7+ years B2B tech product marketing experience, strong storytelling, and AI tool usage.
Run launch beats end-to-end: Plan the product-launch calendar (PR, content, event, sales beats) in lockstep with product. Coordinate launches as campaigns (ABM, paid, lifecycle, partner, analyst). Define narrative, packaging, and positioning per release.
Own positioning and category move: Sharpen and evolve Latent's positioning. Maintain messaging house and proof points. Run positioning exercises with leadership.
Power sales with sharp narrative: Build sales-enablement library (pitch decks, persona-specific narratives, objection handling, talk tracks). Equip sales for personas (CPO, CFO, CIO, frontline manager). Run pitch reviews and field-sync rituals.
Build partner co-marketing playbook: Define co-marketing with technology/channel partners. Coordinate joint case studies, webinars, sponsored content. Partner with Director of Growth on pipeline.
Lead analyst and trade-press positioning: Manage PR agency for trade/business-press. Run analyst briefings (Gartner, Forrester, KLAS, Advisory Board). Land executive thought-leadership.
Coordinate event narrative: Own narrative arc at major events. Partner with customer marketing on customer voice. Ensure coherent event presence.
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