Director, Lifecycle Marketing

What You'll Do

• Own hosting and travel activation communications experience: Own the strategic roadmap, execution, and optimization of customer communications across email, SMS, push notifications, in-app messaging, and emerging lifecycle channels. Optimize existing programs, as well as leverage insights to iterate and launch new strategies to activate Kindred members across various audience segments.
• Establish Lifecycle function: Establish cross-functional processes for campaign execution, measurement, and reporting. Partner with Data Engineering and Analytics to develop actionable lifecycle performance insights and evolve the data infrastructure that powers personalization, automation, and decision-making. Define lifecycle messaging best practices to deliver consistent, customer-centric experiences, and proactively identify and advocate for the people, tools, and resources needed to support the team's growth and long-term success.
• Hone our GTM muscles: Develop messaging playbooks in partnership with PMM for new product launches and marketing campaigns, continuously improving with each iteration. Partner across Product, Engineering, Creative, and Marketing to bring together technical, creative, and lifecycle requirements and deliver seamless, end-to-end customer experiences.
• Be a thought leader on existing members: Serve as the voice of the member by translating lifecycle performance into actionable insights. Regularly share results, learnings, and customer trends to deepen the organization's understanding of member segments, their journeys, and the behaviors that drive hosting, travel activation and long-term engagement.
• Build a world-class lifecycle engine: Continually evolve the strategic direction of Kindred's lifecycle marketing discipline by bringing the latest advances in AI, personalization, experimentation, and marketing technology into our member experience. Champion new ways of working that improve efficiency, increase relevance, and unlock step-function growth.

What's Required

• 12+ years of experience in lifecycle marketing and CRM strategy, ideally in consumer marketplace, membership, or network-based products.
• Proven track record in building high volume lifecycle programs that drive measurable business outcomes.
• You've worked closely with PM’s, Brand, Data, and Engineering teams and have strong project management and communication skills. You can write actionable engineering requirements and creative briefs in the same week.
• Analytical mindset, with proven ability to gain insights from high-volume, complex, and omni-channel existing programs, and turn them into actionable results. Strong point of view on lifecycle data infrastructure and pipelines.
• Mobile-first experience preferred. Deep experience with mobile and app channels – push, in-app, SMS, WhatsApp – with a strong point of view on channel strategy.
• Hands-on experience in building campaigns and workflows, and working knowledge of optimal build-out of canvases, customer segments, and automations.
• Equally comfortable rolling up sleeves to execute campaigns on an ongoing basis as you are building a strategy.
• Scrappy and self-directed: you don't wait for perfect data or a perfect brief. You can make progress toward goals even when there’s ambiguity or a lack of existing process.
• Must have experience with Braze, CDP integrations, AI personalization and localization tooling.

Nice-to-Haves

• Experience in consumer marketplace, membership, or network-based products.
• Mobile-first experience with deep expertise in push, in-app, SMS, and WhatsApp channels.

Compensation & Benefits

• Competitive cash compensation and equity (base salary range $175,000 - $260,000 depending on experience, transferable skills, business needs, impact, and market data).
• Comprehensive health benefits.
• Flexible time off, plus 12 paid holidays per year.
• 21 credits per year to stay in Kindred homes.
• $4,000 annual travel stipend.
• Remote-first and remote-flexible work environment.
• Regular team and company offsites.
• A vibrant, inclusive, and highly skilled team.