General Manager, Adventure Agency Lab

Key Responsibilities

Agency Building and Performance

• Launch and operate an adventure-focused travel agency powered by Fora’s AI-enabled platform.
• Grow agency revenue through advisor productivity, client bookings, and supplier relationships.
• Serve as an external-facing thought leader on building and scaling a niche agency on Fora's platform.
• Track and report on agency performance (advisor activity, booking volume, and business growth).
• Onboard, coach, and mentor Independent Contributors (ICs) from their first booking through building sustainable, growing businesses.

Strategy and Operations

• Define the agency’s positioning, focus areas, and go-to-market strategy.
• Build and optimize operational processes that can serve as a repeatable playbook for future Fora verticals.
• Identify and address gaps in training, onboarding, platform tools, supplier partnerships, and community for ICs.

Requirements

• 5-7 years professional experience
• Demonstrated P&L ownership
• Genuine passion for travel (ideally within the adventure category, but open to authentic enthusiasm for another niche)
• Strong management and leadership skills, including the ability to recruit, inspire, and develop non-traditional talent
• Entrepreneurial mindset—comfort with ambiguity, building from scratch, and operating with minimal infrastructure
• AI-forward and growth-minded—excited to leverage new tools and technology as a core part of how you work and lead
• Ability to work in the U.S.

Strongly Preferred

• MBA or other advanced degree
• Experience in a high-growth startup or technology-enabled business
• Familiarity with the host agency model
• An existing network that extends into adventure-adjacent communities

Compensation and Benefits

• Base compensation: $160K–$180K + equity (varies based on experience and level; multiple levels considered)
• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options