General Manager, Adventure Agency Lab
Lead the launch and operation of a new adventure travel agency powered by Fora's AI platform. Build and mentor a team of independent travel advisors, drive revenue growth through bookings and partnerships, define strategy, and create scalable playbooks for future verticals. Requires 5-7 years experience with P&L ownership and passion for travel.
About the job
Key Responsibilities
Agency Building and Performance
- Launch and operate an adventure-focused travel agency powered by Fora’s AI-enabled platform.
- Grow agency revenue through advisor productivity, client bookings, and supplier relationships.
- Serve as an external-facing thought leader on building and scaling a niche agency on Fora's platform.
- Track and report on agency performance (advisor activity, booking volume, and business growth).
- Onboard, coach, and mentor Independent Contributors (ICs) from their first booking through building sustainable, growing businesses.
Strategy and Operations
- Define the agency’s positioning, focus areas, and go-to-market strategy.
- Build and optimize operational processes that can serve as a repeatable playbook for future Fora verticals.
- Identify and address gaps in training, onboarding, platform tools, supplier partnerships, and community for ICs.
Requirements
- 5-7 years professional experience
- Demonstrated P&L ownership
- Genuine passion for travel (ideally within the adventure category, but open to authentic enthusiasm for another niche)
- Strong management and leadership skills, including the ability to recruit, inspire, and develop non-traditional talent
- Entrepreneurial mindset—comfort with ambiguity, building from scratch, and operating with minimal infrastructure
- AI-forward and growth-minded—excited to leverage new tools and technology as a core part of how you work and lead
- Ability to work in the U.S.
Strongly Preferred
- MBA or other advanced degree
- Experience in a high-growth startup or technology-enabled business
- Familiarity with the host agency model
- An existing network that extends into adventure-adjacent communities
Compensation and Benefits
- Base compensation: $160K–$180K + equity (varies based on experience and level; multiple levels considered)
- Unlimited vacation
- Health Insurance (including an option completely covered by Fora HQ)
- Dental & Vision Insurance
- Wellhub Memberships
- 401k plan with company match
- Commuter Benefits
- Supplemental Life Insurance
- Stock Options
Skills
P&L Management, Team Leadership, Travel Industry Knowledge, Startup Operations, AI Tools, Business Strategy, Mentoring, Recruiting
Similar jobs
Business Operations jobs
Scale AI
San Francisco, CA
The Program Manager will build and operationalize Scale’s enterprise compliance and GRC programs, covering ABAC, third-party risk, sanctions, policy governance, risk management, reporting, and diligence. The role requires 5+ years of in-house compliance experience plus strong process, analytical, and project management capabilities.
Outset
San Francisco, CAOwn and scale Outset’s participant recruitment operation across partners, internal processes, and product experiences. The role requires 5–10 years of recruitment or research operations experience, strong vendor management, and the ability to build cross-functional systems and enablement.
Vercel
San Francisco, CA
Own strategic sourcing and complex commercial negotiations for Vercel’s cloud, AI infrastructure, and hyperscaler providers. The role requires significant cloud sourcing experience, strong pricing and TCO analysis, and the ability to manage high-value contracts amid rapidly changing consumption.
Zocks
United States
Owns the end-to-end vendor diligence function, including VDDQ/RFP/RFI responses, trust-center content, data-room governance, and cross-functional coordination. Requires 4+ years of relevant experience, strong security and compliance knowledge, and the ability to communicate technical and legal details clearly.
Roboflow
San Francisco, CA
Own the end-to-end delivery of datasets and environments for frontier AI labs, translating ambiguous partner requirements into scoped, staffed, quality-controlled shipments. The role requires strong operational judgment, organization, communication, and experience with agents, evaluations, or reinforcement learning workflows.