Growth

Responsibilities

• Build Elicit's enterprise marketing function from the ground up, establishing data-driven strategies, processes, and measurement frameworks.
• Develop and execute multi-channel demand generation programs targeting enterprise accounts, including paid campaigns, email nurture sequences, content syndication, and ABM initiatives.
• Partner with sales teams to understand segment priorities, account needs, and revenue targets, translating them into actionable marketing plans supported by quantitative analysis.
• Design, launch, and optimize integrated campaigns across digital and field channels including webinars, executive events, industry conferences, and targeted account activities.
• Establish comprehensive reporting and analytics to track program performance across the funnel—from awareness through pipeline to revenue—and demonstrate clear ROI.
• Conduct regular performance analysis to identify trends, optimize conversion rates, and allocate budget to highest-performing channels and tactics.
• Build and refine lead scoring models, attribution frameworks, and campaign measurement processes.
• Create data-backed recommendations for marketing investment decisions and present findings to leadership with clear supporting metrics.
• Design and execute follow-up campaigns, nurture programs, and sales enablement activities informed by conversion data and sales feedback.
• Build relationships across the organization to ensure alignment and drive cross-functional collaboration.
• Identify and capitalize on new opportunities to drive qualified pipeline from life sciences companies and academic research institutions.

Requirements

• 5–7 years of B2B marketing experience with a strong focus on demand generation, ideally at a software/SaaS or technology company, with a track record of driving measurable pipeline and revenue impact.
• Strong quantitative background with demonstrated ability to analyze campaign data, build reports, and extract actionable insights from marketing metrics.
• Proven experience explaining strategic decisions through data storytelling—you can clearly articulate the "why" behind your recommendations with supporting metrics and analysis.
• Comfort working with marketing analytics tools, CRM systems, and spreadsheet analysis to track performance and optimize programs.
• Demonstrated ability to build programs and processes from scratch in a startup or high-growth environment.
• Experience working closely with enterprise sales teams, understanding sales cycles and how marketing programs impact pipeline velocity.
• Strong project management and organizational skills with ability to manage multiple campaigns simultaneously.
• Data-driven approach to budget allocation, channel mix optimization, and program prioritization.
• Entrepreneurial mindset with comfort in ambiguity and ability to operate with minimal oversight.
• Excellent communication skills with ability to present findings and recommendations to stakeholders at all levels.
• Bachelor's degree required, preferably in marketing, business, economics, or a quantitative field.

Nice-to-Haves

• Experience in life sciences, healthcare, pharmaceutical, or biotech industries.
• Background in AI/ML or technical product companies.
• Advanced skills in marketing analytics platforms (e.g., Google Analytics, Tableau, Looker) and marketing automation tools.
• Familiarity with account-based marketing (ABM) strategies, tools, and measurement.
• Experience building attribution models or multi-touch attribution analysis.
• Track record of A/B testing and conversion rate optimization.
• Experience with executive programs or events targeting VP+ and C-level personas.
• Track record of building or scaling marketing functions at early-stage companies.
• Understanding of research-focused or science-focused audiences.
• SQL or other data analysis skills.

Compensation

• Starting range: $133K to $200K + equity.
• Fully covered health, dental, vision, and life insurance + generous family coverage.
• Flexible vacation (recommended minimum of 20 days).
• 401(k) with 6% employer match.
• $2,000 device budget + ongoing equipment refresh.
• Personal and professional development budget.