Community & Field Marketer

Responsibilities

• Co-own the field marketing strategy across target accounts, sales territories, product launches, and pipeline goals.
• Design programs with clear audiences, business objectives, conversion paths, and follow-up plans.
• Evaluate, recommend, negotiate, and activate third-party conference sponsorships.
• Plan and execute executive dinners, vertical roundtables, regional roadshows, customer workshops, hackathons, and other field events.
• Partner with Account Executives, SDRs, and Sales leadership on target-account lists, meeting goals, outreach, on-site roles, lead routing, and follow-up.
• Lead on-site execution, including messaging, booth or venue experience, executive participation, customer meetings, and conversion.
• Build integrated campaigns with Product Marketing, Growth, Lifecycle, Social, Communications, and Partnerships.
• Manage agencies, vendors, venues, budgets, timelines, staffing, production, run-of-show, and contingency planning.
• Measure registration, attendance, meetings, target-account engagement, sourced and influenced pipeline, deal acceleration, revenue, cost per attendee, and program ROI.
• Build planning cadences, intake processes, event tiers, checklists, reporting, and retrospectives.

Requirements

• 5+ years of experience in field marketing and event marketing, ideally in B2B SaaS or enterprise technology.
• Proven experience building and scaling portfolios of third-party sponsorships, conferences, and company-led field programs with measurable pipeline or deal-acceleration results.
• Ability to work across strategy, sponsorship evaluation, campaign planning, event production, executive management, on-site execution, and performance analysis.
• Strong event planning and execution experience across intimate executive programs, larger conferences, roadshows, and customer events.
• Experience collaborating with peers to divide portfolios, make tradeoffs, share context, and provide coverage.
• Excellent relationship-building skills with executives, customers, prospects, Sales teams, vendors, and cross-functional partners.
• Strong written and verbal communication skills, including event narratives, executive briefs, and field campaign plans.
• Analytical experience setting targets, managing budgets, using CRM data, and reporting sourced and influenced pipeline.
• Highly organized, resourceful, and calm under pressure.
• Willingness to travel frequently for event management and field activations.

Nice-to-haves

• Deep expertise in either third-party sponsorships or company-led field events, with range and interest in operating across both.
• Experience in B2B SaaS or enterprise technology.