Event Marketing Manager
Own and scale a global live events program spanning trade shows, conferences, executive dinners, and field activations. The role requires 5+ years of marketing experience, including 4+ years in event or field marketing, strong cross-functional coordination, and data-driven measurement of pipeline impact.
About the job
Responsibilities
- Develop, drive, and scale the live events strategy end-to-end.
- Own event activations including regional trade shows, conferences, executive dinners, happy hours, workshops, and other field marketing programs.
- Partner with Marketing, Sales, Customer Success, and Partnerships to evaluate sponsorships and leadership events globally.
- Manage the event calendar and own 20+ events annually, maximizing budget impact and sales pipeline.
- Build repeatable frameworks for partner and regional teams.
- Report consistently on event impact on pipeline and retention.
- Develop pre-event, day-of, and post-event engagement strategies to maximize attendee conversion and sales follow-up.
- Oversee venue sourcing, vendor negotiation and management, swag and collateral production, shipping, and on-site execution.
- Coordinate speaking content, event collateral, messaging, and follow-up assets.
- Evaluate new event formats, conferences, and technologies to improve customer acquisition and engagement.
- Travel approximately 20% of the time, primarily domestically with some international travel.
Requirements
- 5+ years of marketing experience, including at least 4 years focused on event or field marketing.
- Proven experience planning and executing trade shows and field events end-to-end with positive return on investment.
- Experience working with global teams and adapting to regional needs.
- Strong organizational skills and ability to manage multiple moving pieces simultaneously.
- Self-starter who can operate effectively in ambiguous situations.
- Data-driven mindset with the ability to measure, communicate, and advocate for event performance.
- Resourcefulness and ability to maximize budgets and move quickly.
Compensation
- New York and California base salary: $130,000–$155,000 annually.
- Competitive equity program and comprehensive benefits.
Skills
Event Marketing, Field Marketing, Trade Shows, Event Strategy, Event Management, Vendor Management, Budget Management, Pipeline Analytics, Salesforce, Marketing Analytics
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