Growth Marketing Manager
Owns Rundoo’s partner and co-op growth engine, from referral programs and joint campaigns to sales enablement and partner-sourced pipeline. The role requires 3+ years of revenue-focused growth marketing experience, Salesforce proficiency, strong relationship-building skills, and comfort operating hands-on from Redwood City with travel.
About the job
Responsibilities
- Own and grow the partner referral program, including quarterly incentives, standing rewards, conference incentives, and affiliate/content referrals.
- Map and manage relationships across approximately 20 partners in paint, hardware, farm and feed, lawn and garden, and lumber.
- Build relationships with partner representatives, marketing managers, and executives.
- Negotiate partner rate cards and marketing packages, and run case studies, referral promotions, special offers, and co-marketing campaigns.
- Enable Account Executives with partner-representative, territory, and coverage intelligence, and coach partner reps on value-based selling and pricing discipline.
- Run per-vertical campaigns, including event invitations, social announcements, advertising, email blasts, and post-event follow-up.
- Own partner-sourced pipeline and closed-won ARR, expanding measurement to all partner-channel opportunities.
- Secure credibility opportunities such as trade podcasts, announcements, and customer case studies.
Requirements
- 3+ years of experience in growth marketing, demand generation, or a revenue-owning marketing role, with a demonstrated record of driving ARR.
- Experience running multi-channel, full-funnel campaigns and measuring generated pipeline and ARR.
- Experience establishing or scaling a referral or affiliate program.
- Experience creating co-branded collateral and running co-op or manufacturer joint campaigns, including e-blasts, webinars, one-pagers, and magazine placements.
- Hands-on experience with Salesforce accounts, contacts, campaigns, pipeline tracking, and attribution.
- Experience enabling sales teams with partner or account intelligence.
- Experience with SMB or owner-operator customers; distributor, co-op, or buying-group experience is preferred.
- Comfort with spreadsheets, lists, outreach tooling, and AI tools for drafting collateral, partner outreach, and enablement materials.
- Ability to work from Redwood City and travel to co-op markets, partner events, and stores as needed.
Nice-to-haves
- Familiarity with paint, hardware, building materials, farm and feed, lawn and garden, or related industries and their co-ops and buying groups.
Skills
Salesforce, CRM, Campaign Management, Demand Generation, Growth Marketing, Referral Programs, Affiliate Marketing, Email Marketing, Webinars, Co-Marketing, Pipeline Attribution, Account Intelligence, Spreadsheets, Outreach Tools, AI Tools
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