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OnePayOnePayUnited States

Growth Marketing Channel Manager

Own and scale paid acquisition across TikTok, Meta, and Google channels, managing budgets, optimization, attribution, and creative testing. The role requires 5+ years of performance or growth marketing experience, strong analytical skills, and hands-on campaign management expertise.

$130k – $160k/yr
Remote5+ YOEGrowth Marketing

About the job

Responsibilities

  • Own day-to-day execution and optimization of paid campaigns across TikTok, Meta (Facebook and Instagram), and Google (UAC, Search, PMax, YouTube).
  • Manage budgets, targeting, and bidding strategies to drive efficient acquisition across CPA, ROAS, and conversion goals.
  • Run high-volume creative testing with Social and Creative teams, rapidly iterating and scaling top-performing ads.
  • Analyze campaign performance and scale winning campaigns while optimizing or pausing underperforming campaigns.
  • Collaborate with Operations, Analytics, and Growth teams to improve tracking, attribution, and full-funnel performance.
  • Build AI-native strategies for testing and execution.

Requirements

  • 5+ years of experience in performance marketing, paid social, or growth marketing in a B2C or fintech environment.
  • Hands-on experience managing and scaling campaigns across paid social and Google platforms.
  • Strong analytical skills and experience optimizing toward CPA, ROAS, and conversion metrics.
  • Proven ability to run structured creative testing and translate insights into scalable growth strategies.
  • Experience working cross-functionally with analytics, product, and creative teams.
  • AI fluency in daily workflows.
  • Drive and proactivity.

Compensation and Benefits

  • Competitive base salary, stock options, and health benefits from Day 1.
  • 401(k) plan with company match.
  • Remote-friendly in the US.
  • Flexible time off (FTO).
  • Opportunities for growth.

Skills

TikTokMeta AdsGoogle AdsPaid SocialUser AcquisitionPerformance MarketingCpa OptimizationRoas OptimizationConversion OptimizationCreative TestingCampaign AnalyticsAttributionA/B TestingArtificial Intelligence

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