Growth Marketing Manager
Growth Marketing Manager responsible for owning user acquisition, demand generation, and brand initiatives for an open-source security platform. Requires 5-7 years in growth/digital/developer marketing at B2B SaaS, strong analytical skills, and experience with AI tools and multiple channels.
About the job
Responsibilities
- Own and scale growth across organic social, paid acquisition, SEO, lifecycle marketing, partnerships, influencer marketing and other emerging channels.
- Build campaigns and experiments that generate measurable pipeline while continuously improving conversion throughout the funnel.
- Make data-driven decisions by analyzing marketing data independently to determine campaign performance and success.
- Help shape how Infisical is positioned in the market, building a brand that developers trust and recognize.
- Leverage AI tooling, automation, and internal workflows to move faster and increase the impact of the marketing function.
- Work closely with marketing, Developer Relations, Sales, and Engineering teams.
Requirements
- 5–7 years of experience in growth marketing, digital marketing, or developer marketing at a B2B SaaS company, ideally in an early- or growth-stage startup.
- Broad experience across multiple acquisition channels, including organic social, paid search, paid social, email, and SEO.
- Strong analytical skills with experience using data to drive decisions, prioritize opportunities, and forecast results.
- High ownership with the ability to operate autonomously and execute quickly without an existing playbook.
- Strong command of AI tools, including experience using AI agents, automation, or custom workflows to improve productivity.
- Based in the US or Canada.
Nice-to-Haves
- Experience marketing to developers or technical buyers in security, infrastructure, DevOps, or developer tools.
- Experience with influencer marketing.
- Experience building brand awareness and category presence at an early-stage startup.
- Hands-on experience with modern marketing tooling, automation platforms, attribution, or internal growth tooling including Hubspot, Salesforce and GA4.
- Familiarity with open source or product-led growth go-to-market motions.
Skills
Growth Marketing, SEO, HubSpot, Salesforce, Google Analytics, AI Tools, Automation, Influencer Marketing, Partnerships, Data Analysis
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