Partner Growth Manager

Responsibilities

Own the Long-Tail Partner Funnel

• Own acquisition, activation, engagement, and retention for the long-tail agency segment.
• Define and monitor activation rate, time-to-first-deal, partner-sourced pipeline, engagement and certification rates, retention, and cohort dormancy.
• Identify when scaled programs should hand off to human-managed relationships based on tier, spend, or engagement thresholds.
• Partner with the Solution Partner Program team to maintain clear ownership boundaries.

Build the Scaled, Automated Motion

• Design and run tiered, automated programs for partner onboarding, certification, and ongoing engagement.
• Build and maintain partner segmentation based on activity level, certification status, deal registration, referral volume, and account overlap.
• Own PartnerStack for partner enrollment, tiering, commissions, program administration, and lifecycle triggers.
• Test and iterate on segmentation, messaging, sequencing, and incentive triggers to improve funnel conversion.

Turn Ecosystem Data Into Growth Signal

• Use Crossbeam account-mapping data to identify overlap across partners, customers, and prospects.
• Translate ecosystem signals into automated partner-facing nudges and internal routing.

Fuel the Motion With Content

• Partner with Partner Marketing to develop enablement materials, product updates, and co-marketing assets.
• Distribute content at scale across the partner base.

Requirements

• Experience in growth marketing, lifecycle marketing, or PLG customer marketing, preferably supporting thousands of accounts or users.
• Strong understanding of funnel metrics, including activation, conversion, retention, and cohort churn.
• Ability to pull, interpret, and act on data independently.
• Fluency with PartnerStack and Crossbeam, or ability to quickly learn comparable tools.
• Experience designing automated, segmented programs for large populations.
• Comfort partnering with marketing teams to produce and distribute content without personally owning content creation.

Nice-to-Haves

• Experience with marketing automation and lifecycle tools such as Customer.io, Braze, Iterable, or HubSpot workflows.
• Experience in self-serve or PLG motions, developer or app ecosystem growth, or tiered partner programs.
• Experience at a high-growth B2B SaaS company with a product-led or sales-led motion.

Compensation and Benefits

• Total cash compensation pay range: $135,000–$190,000 USD, inclusive of annual base salary and annual bonus as applicable.
• Additional benefits may include equity, company bonus or sales commissions, a 401(k) plan, paid holidays, flexible PTO, parental leave, employee assistance and wellbeing benefits, global travel coverage, life and disability insurance, FSA/HSA, and medical, dental, and vision benefits.