Lifecycle Marketing Manager

Responsibilities

• Own full-funnel lifecycle strategy, from top of funnel through activation and long-term retention, building targeted campaigns that drive growth, revenue, and member lifetime value.
• Define segments and translate them into targeted, personalized campaigns across owned channels, including push, in-app, email, and SMS, while connecting them with the broader member experience.
• Generate data-driven hypotheses and run experiments to optimize evergreen lifecycle campaigns and transactional communications.
• Partner with Analytics to measure impact, share findings, and develop next steps.
• Develop and steward channel guidelines and governance to preserve the quality and integrity of the communications ecosystem.
• Collaborate with Product, Product Marketing, Engineering, Analytics, Design, User Research, CRM, and other cross-functional partners on shared strategies and initiatives.

Requirements

• 4–6+ years of experience in lifecycle, growth, or related marketing, developing end-to-end campaigns from conceptualization through measurement.
• Growth-oriented, business-first mindset with the ability to connect revenue, lifetime value, the full funnel, owned channels, and the broader member experience.
• Proven experience building segments and managing successful campaigns across email, push, SMS, and in-app messaging.
• Strong experimentation skills, including A/B testing and using results to determine what to scale.
• Strong analytical skills and experience with data-driven marketing and performance analysis.
• Ability to work cross-functionally, collaborate with diverse stakeholders, and exercise significant independent judgment.
• Experience with key marketing platforms, including Braze and Looker.
• Self-starter mindset with adaptability, critical thinking, and the ability to develop creative solutions with limited resources.

Nice to Have

• Experience using AI tools.

Compensation and Benefits

• Base salary: $139,000–$181,000.
• Full-time employees are eligible for a bonus, competitive equity package, and benefits.
• Benefits include backup child, elder, and pet care; subsidized commuter benefits for eligible employees; comprehensive health, financial, and wellbeing benefits; generous vacation and company-wide paid days off; an annual wellness stipend; paid parental leave; and family planning reimbursement.