Growth Marketing Manager

Responsibilities

Campaign Strategy & Execution

• Develop and implement integrated marketing strategies across multiple platforms.
• Manage and optimize end-to-end campaign execution, from planning to analysis.
• Coordinate with internal teams and external partners to ensure cohesive and impactful campaign delivery.

Email Marketing

• Design and execute targeted email marketing campaigns across brands and segments to drive top of funnel demand.
• Develop personalized email content and strategies tailored by persona and account type.
• Analyze email campaign metrics and leverage insights to improve open rates, click-through rates, and conversions.

Digital Marketing

• Create and manage various digital marketing channels, including Google, YouTube, social, trade publications, industry marketplaces, Reddit, ChatGPT and more.
• Utilize AI to maximize ad delivery, targeting and reporting.
• Integrate digital campaigns together with other channels, to ensure a consistent message and experience for prospective customers.

Event Marketing & Sales Collaboration

• Lead the pre, post and in-event communications strategy for industry events, trade shows, and virtual events.
• Collaborate with brand team and event leads to maximize event visibility and engagement.
• Analyze event performance and work closely with sales to maximize lead capture and pipeline from event activities.

Data Analysis & Reporting

• Utilize data-driven insights to guide marketing strategies and decisions.
• Track and analyze key performance indicators (KPIs) to assess campaign effectiveness and identify growth opportunities.
• Provide regular reports and recommendations to senior management based on campaign performance and market trends.

Requirements

• Bachelor’s degree in Marketing, Business, Communications or a relevant field.
• 4+ years of B2B marketing experience within growth marketing, demand generation, performance marketing or a related role with a proven track record of managing successful multi-channel campaigns.
• Strong ability to write copy and use AI to scale out more personalized messaging.
• Proven ability to measure campaign performance, derive insights, and take action based on data.
• Project management skills with the ability to handle multiple campaigns simultaneously across multiple channels, including events.
• Strong background integrating marketing campaigns with a sales/SDR channel to create a unified outreach plan that maximizes pipeline.
• Experience managing event campaigns.
• Familiarity in leveraging marketing tools (Salesforce, Marketo, Salesloft), digital advertising platforms (e.g., Google Ads, LinkedIn Ads, Meta Ads etc) and managing media purchases with third-party publications.
• Exceptional communication and collaboration skills, with the ability to work effectively with cross-functional teams including brand, product marketing, design, content and sales.

Nice-to-Haves

• B2B SaaS and start-up experience.
• Experience in the hospitality or hotel tech industry.

Compensation & Benefits

• Target cash compensation ranges from $140,000 - $156,000, including a fixed annual salary and a performance-based bonus paid monthly.
• Stock option grant, subject to board approval.