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Luma AILuma AILos Angeles, CA

Social Media Manager

Builds social media presence from scratch for multimodal AI company, crafting strategies, content, and videos to engage creators and AI enthusiasts. Requires 5+ years 0-to-1 experience, exceptional visual taste, and high agency.

141k – 176k
Hybrid5+ YOEGrowth Marketing

About the role

What You'll Do

  • Craft and execute a market-making social media strategy that introduces Luma's foundational multimodal AI to a global audience and creates an entirely new market category.
  • Build our social presence from the ground up, owning content creation, video editing, and copywriting across key platforms with impeccable taste and visual craft.
  • Pioneer new content formats and engagement strategies that resonate with creative professionals and AI enthusiasts, turning ambiguity into viral moments and community growth.
  • Operate with high agency and extreme ownership, driving tangible, high-impact go-to-market outcomes in a fast-paced, resource-constrained environment.
  • Collaborate closely with our Product, Engineering, and Research teams to translate complex AI concepts into magical, accessible, and shareable social content.

Who You Are

  • 5+ years of professional experience in social media management, content creation, or brand marketing, with a proven track record of driving significant impact.
  • A demonstrated "builder" with a history of creating social media engines or communities from scratch (0-to-1 experience), rather than just optimizing existing large-scale accounts.
  • Exceptional aesthetic taste and an obsession with visual craft and detail, evident in a strong, opinionated public portfolio or past brand work.
  • High agency and the ability to operate autonomously in ambiguous, fast-paced environments, taking full ownership of end-to-end execution.
  • A genuine passion for the creative potential of AI and Luma's mission to expand human imagination.

What Sets You Apart (Bonus Points)

  • Experience at high-growth generative AI startups (e.g., Runway, Pika, Midjourney) or leading creative software/video apps (e.g., Figma, Notion, TikTok, Adobe).
  • Demonstrated mastery of specific social platforms (e.g., X/Twitter, TikTok, Instagram, YouTube) and their native content formats (short-form video, technical threads, meme culture).
  • Experience in a role that required translating complex technical products into engaging, user-friendly content.
  • A portfolio that showcases viral growth milestones, high engagement rates, or successful community-building initiatives.

Compensation

Base pay range: $141,000 – $176,000 per year.

Skills

Social Media StrategyContent CreationVideo EditingCopywritingX/TwitterTikTokInstagramYoutubeShort-Form VideoCommunity Building

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