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FirecrawlFirecrawlSan Francisco, CA

Off-Page SEO Specialist

Own off-page SEO and GEO for a fast-growing developer tool: build backlink systems, run digital PR, and get the brand cited inside LLMs like ChatGPT and Claude. Requires 5+ years of hands-on off-page SEO at scale with developer audiences.

140k – 180k/yr
Remote5+ YOEGrowth Marketing

About the role

What You'll Do

  • Own off-page SEO end to end: link building, digital PR, partnerships, guest contributions, and the relationships that produce durable authority over time.
  • Own GEO: get Firecrawl cited as the answer when developers ask LLMs how to scrape the web, get LLM-ready data, or build agent infrastructure. Track citations, understand what content gets pulled, and ship a strategy that compounds.
  • Build a backlink acquisition system: target lists, outreach sequences, response tracking, and the measurement to know what's actually moving DR and referral traffic.
  • Run digital PR: pitch Firecrawl into the publications, newsletters, podcasts, and roundups developers actually read.
  • Partner with the content team on linkable assets: original research, benchmarks, technical deep-dives, and the pieces that earn citations on their own.
  • Monitor brand mentions, unlinked mentions, and competitor citations. Convert what you can. Learn from what you can't.
  • Report on what's working weekly: domains acquired, citation share inside LLMs, referral traffic, share of voice on target queries.

What We're Looking For

  • 5+ years in SEO with significant off-page ownership at a technical or developer-facing product
  • Proven track record building backlinks at scale, running digital PR campaigns, and measuring impact (domains acquired, DR lift, referral traffic)
  • Serious depth in GEO: tracking LLM citations, reverse-engineering what content gets pulled into AI Overviews and chat responses
  • Experience with technical or developer audiences; understand which publications, newsletters, GitHub-adjacent properties, and dev community sites matter
  • Strong outreach instincts: write pitches that get opened and replied to, build relationships with editors, maintainers, and newsletter authors
  • Comfortable working solo and owning the function end to end; no agency safety net
  • Data-literate: pull and analyze backlink data in Ahrefs, track citation share across LLMs, tie off-page work to signup or activation metrics

What We're NOT Looking For

  • SEOs whose off-page experience is directing an agency
  • Anyone using PBNs, link farms, or other black-hat tactics
  • Generalists who treat off-page as a side project to on-page or technical SEO
  • People who think GEO is a buzzword and traditional SEO is the only thing that matters (or vice versa)

Skills

AhrefsLink BuildingDigital PrGeo (Generative Engine Optimization)Backlink AnalysisOutreachBrand MonitoringReferral Traffic AnalysisLlm Citation TrackingContent Partnership Development

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