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MixpanelMixpanelSan Francisco, CA

Lifecycle Marketing Manager

Owns Mixpanel’s B2B lifecycle marketing program, building HubSpot nurture, re-engagement, and handraiser workflows that convert leads into qualified meetings. The role requires 4+ years of lifecycle, email, or demand generation experience, strong marketing automation expertise, and analytical cross-functional collaboration.

129k – 174k/yr
Hybrid4+ YOEGrowth Marketing

About the role

Responsibilities

  • Own the lifecycle marketing program from lead capture through demo-booked nurture sequencing, segmentation logic, and revenue tracking.
  • Build and manage always-on email programs in HubSpot, including lead nurture, re-engagement, and handraiser follow-up workflows.
  • Partner with Marketing Operations to define system ownership across the GTM stack and establish rules of engagement between lifecycle, sales outreach, and product-led touchpoints.
  • Collaborate with regional campaign managers to develop scalable, channel-ready lifecycle plays.
  • Define and enforce email best practices, including cadence, segmentation, and suppression logic to protect deliverability and audience trust.
  • Instrument lifecycle performance in Mixpanel and guide dashboards tracking funnel conversion, sequence performance, and pipeline influence.
  • Partner with Performance Marketing on handraiser conversion strategy, aligning paid and lifecycle motions around shared pipeline goals.
  • Clarify tool ownership and use cases across HubSpot and overlapping systems.

Requirements

  • 4+ years of experience in lifecycle, email, or demand generation marketing, with ownership of a B2B nurture program from strategy through execution.
  • Hands-on experience building in HubSpot or a comparable marketing automation platform such as Marketo, including segmentation, workflows, sequences, and reporting.
  • Strong understanding of the handraiser-to-pipeline funnel in a B2B SaaS context and a record of improving conversion rates.
  • Ability to assess problems, prioritize effectively, and build in an evolving technology stack.
  • Strong quality-over-volume lifecycle strategy and audience engagement judgment.
  • Ability to partner with technical and non-technical stakeholders.
  • Analytical mindset with the ability to measure programs and iterate using data.

Nice-to-Haves

  • Experience building lifecycle programs at a product-led growth company.
  • Background in sales-assisted and PLG hybrid motions.
  • Familiarity with Qualified or similar handraiser and chat tools.
  • Experience working alongside or establishing a Marketing Operations function in its early stages.

Compensation and Benefits

  • Total target cash compensation range: $128,500–$173,500 USD, including base and variable compensation.
  • Eligible for equity consideration.
  • Medical, vision, and dental insurance.
  • Mental wellness benefit.
  • Generous vacation policy and additional company holidays.
  • Enhanced parental leave.
  • Volunteer time off.
  • 401(k), wellness benefit, and holiday break.

Skills

Lifecycle MarketingEmail MarketingDemand GenerationHubSpotMarketoMarketing AutomationsegmentationworkflowsMixpanelB2B SaaSlead nurturingmarketing operationsPerformance Marketingqualified

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