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RipplingRipplingNew York, NY

Demand Generation Manager

The Demand Generation Manager will drive broker-channel growth through integrated campaigns, nurture programs, sales enablement content, and performance analysis. The role requires 4–6 years of B2B marketing experience and strong cross-functional collaboration with sales and marketing teams.

122k – 152k/yr
Hybrid4+ YOEGrowth Marketing

About the role

Responsibilities

  • Build and execute quarterly campaign themes across email, webinars, social media, and events.
  • Develop always-on broker nurture programs that build awareness and trust.
  • Own broker messaging and positioning, evolving it based on testing, market feedback, and sales insights.
  • Create sales-support content, including co-branded assets, case studies, and first-call decks.
  • Partner with Channel Sales to identify gaps, spot opportunities, and deliver tailored campaigns and outreach.
  • Analyze campaign ROI and iterate quickly based on performance data.
  • Collaborate with Sales Leadership, Revenue Operations, Product Marketing, Partner Success, and Marketing Operations on broker go-to-market initiatives.

Requirements

  • 4–6 years of B2B marketing experience, with a strong foundation in demand generation, product marketing, or partner/channel marketing.
  • Proven experience running outbound campaigns and digital programs, including email, paid social, and webinars.
  • Ability to create clear, impactful sales-support content, including co-branded assets, case studies, and educational materials.
  • Full-funnel marketing perspective, balancing nurture and activation.
  • Data-driven and results-oriented, with the ability to pull reports, identify insights, and act on them.
  • Resourceful and execution-oriented, with the ability to build and launch programs using available resources.
  • Strong cross-functional communication skills, especially with sales and leadership.
  • Comfortable working in a fast-paced environment with high expectations and autonomy.

Preferred Skills

  • Broker marketing, benefits, insurance, HRIS, payroll, or broader partner/channel ecosystem experience.
  • Experience building 0-to-1 programs, repeatable campaign motions, or always-on nurture programs.
  • Campaign reporting and analysis.
  • Salesforce campaign and reporting fluency.
  • Email and lifecycle marketing tooling.
  • Webinar tooling and basic audience segmentation.
  • Strong copywriting skills.

Compensation and Benefits

  • Competitive salary, benefits, and equity.
  • US-based compensation varies by location and is determined using factors including professional background, experience, and location.
  • Office-based employees are generally expected to work in the office at least three days per week under current policy.

Skills

Demand GenerationProduct Marketingpartner marketingEmail Marketingpaid socialwebinarsSalesforcecampaign reportingLifecycle Marketingaudience segmentationCopywritingB2B Marketing

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