Senior Growth Marketing Manager

Responsibilities

• Manage paid media channels to drive profitable acquisition of new app users.
• Plan, execute, test, optimize, and analyze high priority marketing campaigns.
• Scale and optimize app acquisition campaigns on Google, Microsoft, and Apple ad platforms.
• Launch new ad channel tests and measure incremental lift.
• Execute in-market tests for new creative and messaging to improve app install conversion.
• Own a portfolio of existing channels (Google ads, paid social, app install campaigns) to efficiently scale profitable advertising.
• Design and run incrementality tests (geo holdouts, lift studies, PSA/ghost ads).
• Model app economics (payback, LTV), perform data analysis, scenario planning, and project campaign outcomes.
• Run creative testing as an always-on pipeline to prevent performance decay and unlock incremental scale.
• Deliver results from new channel testing, app acquisition, subscriber growth, paid advertising, and creative testing.

Requirements

• 7+ years of experience in digital advertising roles.
• 2+ years of experience in marketing consumer apps (preferred).
• Hands-on expertise standing up and managing paid digital advertising programs (Google Ads, Apple Ads, etc.).
• Familiarity with non-digital paid media management (CTV, TV, etc.).
• Demonstrated track record of profitably scaling app install growth programs while improving efficiency and unit economics as volume scales.
• Ability to execute highly complex and ambiguous projects across business strategy and marketing tactics.
• Experience designing and running incrementality tests to validate true channel impact.
• Advanced analytical abilities including modeling app economics, data analysis, scenario planning, and projecting outcomes.
• Track record of running creative testing as an always-on pipeline.
• Passion for ideating and problem solving for profitable user growth.
• Excellent communication skills to articulate recommendations clearly.

Nice-to-Haves

• Excitement to prove that paid marketing growth and privacy-respecting advertising practices complement each other.
• Strong judgment using aggregate measurement, experimentation over user-level targeting and tracking.

Compensation

• $178,500 USD annually and stock options.
• All team members within the same professional level and global region receive the same compensation.
• Eligibility for company-sponsored health benefits limited to team members based in the United States.