Brand Paid Media Manager
Leads top-of-funnel paid media strategy and execution across traditional, digital, and emerging channels, managing budgets, partners, negotiations, creative alignment, testing, and brand measurement. Requires strong media planning, analytical, negotiation, and cross-functional campaign management experience.
About the job
Responsibilities
- Develop and execute top-of-funnel paid media strategies across television, podcasts, out-of-home, streaming audio and video, sponsorships, and emerging channels.
- Own media planning, budgeting, forecasting, and allocation across brand campaigns.
- Identify high-impact markets, audiences, programs, creators, and cultural moments.
- Manage relationships with media agencies, networks, publishers, podcast partners, and vendors.
- Lead media buying and negotiations, including placements, pricing, added value, and contract terms.
- Partner with brand, creative, content, communications, and product marketing teams on campaign concepts.
- Create creative briefs, channel plans, audience recommendations, and production requirements.
- Build testing plans across markets, audiences, messages, formats, frequency, and media mix.
- Establish measurement frameworks for awareness, consideration, reach, frequency, share of voice, branded search, direct traffic, and downstream demand.
- Use brand-lift studies, geographic testing, incrementality analysis, and related methods to evaluate impact.
- Monitor campaigns, identify insights, and adjust investments based on performance and business priorities.
- Communicate campaign plans, results, and recommendations to cross-functional partners and leadership.
- Stay current on media consumption, advertising technology, measurement, and emerging brand opportunities.
Requirements
- Experience planning and buying brand media across television, podcasts, out-of-home, streaming audio, or connected TV.
- Track record of managing meaningful media budgets and making disciplined investment decisions.
- Strong knowledge of media planning fundamentals, including reach, frequency, audience composition, market selection, and media mix.
- Experience working with media partners, publishers, networks, or agencies.
- Ability to negotiate placements, pricing, contracts, and added-value opportunities.
- Strong understanding of brand measurement and top-of-funnel marketing evaluation.
- Analytical mindset and comfort with campaign data, spreadsheets, dashboards, and performance models.
- Ability to turn complex results into clear insights and recommendations.
- Strong project-management skills and experience coordinating internal and external stakeholders.
- Comfort operating with significant ownership in a fast-moving environment.
Nice to Have
- Experience marketing B2B, technology, or developer-focused products.
- Experience with brand-lift studies, incrementality testing, media mix modeling, or geographic experiments.
- Excellent creative judgment across different media channels.
- Curiosity about changing media, culture, and audience behavior, with willingness to test unconventional opportunities.
Compensation and Benefits
- The role may occasionally require late-night or weekend work for significant business opportunities.
Skills
Paid Media, Media Planning, Media Buying, Television Advertising, Podcast Advertising, Out-Of-Home Advertising, Streaming Video, Audience Segmentation, Media Mix Modeling, Brand-Lift Studies, Incrementality Testing, Campaign Measurement, Budget Forecasting, Contract Negotiation, Project Management
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