Paid Search Manager
Own Polymarket’s paid-search and app-acquisition strategy across Google and Apple, managing account architecture, measurement, budgets, and experimentation. The role requires 5+ years of hands-on experience, strong web and mobile measurement expertise, and the ability to optimize toward CAC, LTV, and payback.
About the job
Responsibilities
- Own paid search and app marketing across Google Search, Performance Max, Demand Gen, YouTube, Universal App Campaigns (UAC), and Apple Search Ads.
- Manage campaign architecture, bidding, budget pacing, negative keywords, and audience signals across web and app environments.
- Continuously analyze keywords and search queries, including competitor conquesting, brand defense, category expansion, and emerging demand signals.
- Build and own measurement infrastructure, including conversion tracking, mobile measurement partner (MMP) integration, SKAdNetwork, Apple’s AdAttributionKit (AEM), and incrementality testing.
- Allocate budgets across campaign types, devices, geographies, and platforms using marginal-return analysis.
- Own forecasting and performance reporting tied to customer acquisition cost (CAC), lifetime value (LTV), payback period, and incremental revenue.
- Partner with creative teams on ad copy, extensions, sitelinks, video assets, app-store creative, and landing pages.
- Evaluate platform betas, campaign types, and bidding products through structured testing.
Requirements
- 5+ years of hands-on experience in paid search or app marketing, ideally in consumer technology, fintech, or a high-growth startup.
- Deep expertise with Google Ads, including Search, Performance Max, Demand Gen, YouTube, and UAC.
- Strong experience with Apple Search Ads, including campaign structure, Creative Sets, and app-store conversion dynamics.
- Experience building or rebuilding paid-search accounts from scratch and scaling them successfully.
- Experience buying across web and mobile-app environments.
- Fluency in MMP integration, SKAdNetwork, AEM, and differences between app and web measurement.
- Strong analytical skills, including attribution modeling, incrementality testing, geo experiments, and performance forecasting.
- Proven ability to scale spend while maintaining or improving CAC, LTV, and payback period.
Nice-to-Haves
- Experience with regulated advertising categories such as fintech, cryptocurrency, or financial products.
- Proficiency with Google Ads scripts or the Google Ads API.
- Experience in trading, crypto, sports betting, or financial products.
- Experience running paid search alongside large paid-social programs and measuring cross-channel overlap.
Compensation and Benefits
- Competitive salary and equity.
- Unlimited paid time off.
- Health, vision, and dental coverage.
- 401(k) match.
- Hardware setup including a new MacBook Pro, display, and accessories.
Skills
Google Ads, Apple Search Ads, Performance Max, Demand Gen, Youtube Ads, Universal App Campaigns, Skadnetwork, Google Ads Api, Attribution Modeling, Incrementality Testing, Geo Experiments, Conversion Tracking
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