Field Marketing Manager, Public Sector

Key Responsibilities

• Develop and activate the US Public Sector field marketing strategy end-to-end — planning, calendar, execution, and measurement.
• Design and run public-sector-appropriate event formats — agency roundtables, mission-focused briefings, tech demo days, industry days, and executive breakfasts — that comply with government ethics and gift rules while building trusted relationships with program and procurement stakeholders.
• Plan the field calendar around the government fiscal year — building demand programs that peak ahead of federal year-end (September 30) and state budget cycles, and capitalize on use-it-or-lose-it spending windows.
• Own presence at anchor public sector events — from sponsorship strategy to speaker placement and on-site execution.
• Build co-marketing programs with the public sector channel ecosystem — distributors, resellers, systems integrators, and contract-vehicle holders — including joint events, teaming-oriented content, and partner-sourced pipeline.
• Partner closely with Public Sector Sales and BDRs on pre-event targeting, during-event engagement, and post-event follow-up to convert attention into pipeline.
• Build operational playbooks (Demo Day activation kit, hackathon kit) that the Field Marketing team can scale across regions and segments.
• Establish baseline metrics, dashboards, and ROI reporting for all Public Sector field programs.
• Be the face of Anthropic in the Public Sector ecosystem — credible with strategic partners and agencies.

Requirements

• Direct Public Sector-segment experience — built and run programs targeting the Public Sector as primary audience.
• End-to-end ownership of field marketing events and programs, hands-on in both strategy and execution.
• Repeat success across multiple companies with a pattern of impact scaling field or demand generation programs.
• 0-to-1 builder DNA — built a field marketing motion from scratch or rebuilt one, with scaled-company tenure.
• Tight sales alignment — worked shoulder-to-shoulder with AEs and BDRs on account targeting, pre-event outreach, and post-event follow-up.
• Operational rigor — can stand up vendor management, registration, follow-up workflows, and ROI dashboards.
• Technical credibility — can review technical event content, brief technical speakers, and hold your own with founder/CTO audiences.
• Bachelor’s degree or equivalent combination of education, training, and/or experience in a relevant field.

Nice-to-Haves

• 10+ years across Field Marketing, Demand Generation, ABM, and Events at B2B technology companies.
• Experience working inside of a Public Sector organization that went through a rapid growth phase, or a blend of Public Sector and scaled technology companies.
• AI/ML field marketing experience.
• Existing relationships with public sector associations and research institutions.
• Visible thought leadership in the Public Sector ecosystem or developer ecosystem.