Member of Product Marketing, Stablecoins
Senior product marketing leader drives strategy, positioning, and GTM for stablecoin infrastructure and payments. Leads cross-functional initiatives, crafts messaging, and influences revenue growth in crypto/financial space.
About the job
Responsibilities
Technical Skills
- Drive positioning and GTM strategy for stablecoin issuance and correspondent banking products, translating complex infrastructure into clear institutional value.
- Build scalable messaging, enablement, and competitive frameworks that equip teams to consistently articulate differentiation and win in market.
Complexity and Impact of Work
- Lead Stablecoin marketing strategy and execution across functions delivering revenue impact.
- Manage ambiguity and competing priorities across launches, partnerships, and deals while aligning customer needs and business outcomes.
Organizational Knowledge
- Collaborate across business line leads, product and sales teams to build product narratives and integrate stablecoin offerings into platform strategy.
- Deliver market-facing materials grounded in deep understanding of stablecoin products, Anchorage’s institutional positioning, and regulatory posture.
Communication and Influence
- Listen to customers, sales, and market signals to surface insights that shape stablecoin strategy, messaging, and roadmap.
- Contribute clear, authoritative perspectives that influence stakeholders, guide decision-making, and strengthen Anchorage’s stablecoin market leadership.
Requirements
- Track record of shaping positioning and go-to-market for complex financial or crypto infrastructure, translating technical and regulatory depth into market leadership.
- Proven ability to lead high-impact, cross-functional initiatives, influence product and revenue strategy, and drive outcomes in start-up or high growth environments.
- Executive-level communication and stakeholder alignment skills, with the judgment and presence to partner across product, sales, compliance, and leadership.
Nice-to-Haves
- Emotionally moved by the soundtrack to Hamilton.
Skills
Stablecoins, Go-to-Market Strategy, Product Positioning, Messaging Frameworks, Competitive Analysis, Crypto Infrastructure, Financial Products, Cross-Border Payments, Sales Enablement, Regulatory Knowledge
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