Senior product marketing leader drives strategy, positioning, and GTM for stablecoin infrastructure and payments. Leads cross-functional initiatives, crafts messaging, and influences revenue growth in crypto/financial space.
Salary not listed
RemoteProduct Marketing
About the role
Responsibilities
Technical Skills
Drive positioning and GTM strategy for stablecoin issuance and correspondent banking products, translating complex infrastructure into clear institutional value.
Build scalable messaging, enablement, and competitive frameworks that equip teams to consistently articulate differentiation and win in market.
Complexity and Impact of Work
Lead Stablecoin marketing strategy and execution across functions delivering revenue impact.
Manage ambiguity and competing priorities across launches, partnerships, and deals while aligning customer needs and business outcomes.
Organizational Knowledge
Collaborate across business line leads, product and sales teams to build product narratives and integrate stablecoin offerings into platform strategy.
Deliver market-facing materials grounded in deep understanding of stablecoin products, Anchorage’s institutional positioning, and regulatory posture.
Communication and Influence
Listen to customers, sales, and market signals to surface insights that shape stablecoin strategy, messaging, and roadmap.
Contribute clear, authoritative perspectives that influence stakeholders, guide decision-making, and strengthen Anchorage’s stablecoin market leadership.
Requirements
Track record of shaping positioning and go-to-market for complex financial or crypto infrastructure, translating technical and regulatory depth into market leadership.
Proven ability to lead high-impact, cross-functional initiatives, influence product and revenue strategy, and drive outcomes in start-up or high growth environments.
Executive-level communication and stakeholder alignment skills, with the judgment and presence to partner across product, sales, compliance, and leadership.
Build and own Perplexity's partner marketing function from the ground up. Develop joint marketing plans, execute full-funnel co-marketing campaigns, build enablement assets, ensure accountability with partners, and drive measurable pipeline and revenue impact.
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