Leads market research initiatives translating insights into actionable marketing plans and GTM strategies for AI products. Requires 10+ years in mixed-methods research, data analysis, and experience with technical audiences like developers.
234k – 260k
Hybrid10+ YOEProduct Marketing
About the role
Responsibilities
Play an integral part of Marketing and being a strategic partner to brand, product marketing, creative, product and beyond.
Design, execute, and deliver high-impact research using mixed methods.
Work on a diverse portfolio of business challenges - how do we reach the next billion people, how do we grow internationally, how do we position our suite of products, and how do we ship joy to our customers.
Translate business questions into research plans.
Translate data into clear, compelling narrative.
Develop deep empathy for developers, builders, and technical decision-makers, understanding their workflows, motivations, and pain points across the lifecycle.
Shape go-to-market strategies for technical products including positioning, messaging, and developer segmentation.
Requirements
10+ years experience in data analysis, mix-method user or market research.
Experience with independently executing full-cycle research from research design to reporting.
Extensive background in quantitative and qualitative research, including hands-on experience in survey/discussion guide development and data analysis (weighting, data cleaning, regression, etc.).
Experience directing agencies/vendors to deliver results.
Experience using data from various sources, including behavioral and product usage data, to influence executives and stakeholders.
Experience conducting research with developers, technical users, or B2B audiences.
Experience with product or GTM strategy research (positioning, messaging development, etc.), brand research, campaign development, and tracking.
Experience with statistical analysis tools and survey programming tools.
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