Market Research Lead
Leads market research initiatives translating insights into actionable marketing plans and GTM strategies for AI products. Requires 10+ years in mixed-methods research, data analysis, and experience with technical audiences like developers.
About the job
Responsibilities
- Play an integral part of Marketing and being a strategic partner to brand, product marketing, creative, product and beyond.
- Design, execute, and deliver high-impact research using mixed methods.
- Work on a diverse portfolio of business challenges - how do we reach the next billion people, how do we grow internationally, how do we position our suite of products, and how do we ship joy to our customers.
- Translate business questions into research plans.
- Translate data into clear, compelling narrative.
- Develop deep empathy for developers, builders, and technical decision-makers, understanding their workflows, motivations, and pain points across the lifecycle.
- Shape go-to-market strategies for technical products including positioning, messaging, and developer segmentation.
Requirements
- 10+ years experience in data analysis, mix-method user or market research.
- Experience with independently executing full-cycle research from research design to reporting.
- Extensive background in quantitative and qualitative research, including hands-on experience in survey/discussion guide development and data analysis (weighting, data cleaning, regression, etc.).
- Experience directing agencies/vendors to deliver results.
- Experience using data from various sources, including behavioral and product usage data, to influence executives and stakeholders.
- Experience conducting research with developers, technical users, or B2B audiences.
- Experience with product or GTM strategy research (positioning, messaging development, etc.), brand research, campaign development, and tracking.
- Experience with statistical analysis tools and survey programming tools.
- Experience conducting global research studies.
Nice-to-Haves
- Experience with behavioral data.
Skills
Quantitative Research, Qualitative Research, Survey Design, Data Analysis, Statistical Analysis, Regression Analysis, Market Research, Behavioral Data, Product Usage Data, Go-to-Market Strategy
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