Senior Field Marketing Manager
Leads field marketing strategy and integrated campaigns for Snowflake’s Commercial segment across EMEA, partnering with sales and ecosystem stakeholders to drive pipeline, customer expansion, and revenue. Requires 6+ years of B2B marketing experience and expertise in campaign execution, events, analytics, Salesforce, and Marketo.
About the job
Responsibilities
- Own and execute the Commercial Field Marketing strategy, developing integrated marketing programs that drive awareness, pipeline generation, and customer expansion.
- Partner closely with Commercial sales leadership to align marketing investments with business priorities and growth opportunities.
- Own end-to-end campaign execution, including planning, budget management, vendor coordination, promotion, measurement, and optimization.
- Own and grow strategic ecosystem partnerships, including Snowflake's relationship with Station F and broader startup, VC, PE, and partner communities.
- Work cross-functionally with Growth Marketing, Partner Marketing, Product Marketing, Strategic Events, and Startup Program teams to deliver integrated campaigns.
- Measure and report on pipeline contribution, campaign performance, ROI, and business impact, using insights to continuously improve results.
Requirements
- 6+ years of B2B marketing experience within SaaS, cloud, technology, or high-growth businesses.
- Proven experience developing and executing field marketing strategies that drive pipeline and revenue growth.
- Strong track record of partnering with sales teams and influencing stakeholders across multiple functions.
- Experience planning and delivering events, executive programs, integrated campaigns, and demand generation initiatives.
- Strong analytical mindset with experience measuring performance and optimizing programs based on data.
- Excellent project management and organizational skills, with the ability to manage multiple priorities simultaneously.
- Experience with Salesforce, Marketo, and marketing technology platforms.
- Self-starter mentality with a passion for building, innovating, and driving business impact.
- Ability to travel as needed to support regional programs and events.
- The role requires three days onsite in Snowflake offices.
Skills
B2B Marketing, SaaS, Cloud Computing, Field Marketing, Campaign Management, Demand Generation, Event Marketing, Salesforce, Marketo, Marketing Technology, Pipeline Analytics, Partner Marketing
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