Engagement Marketing Manager - Activation & Habituation
Growth Manager owning end-to-end activation and habituation for Cash App customers. Diagnose funnel friction, design and run high-velocity experiments, self-serve SQL analysis, and influence product roadmap as a peer to Product, Engineering, ML, and Design teams. Requires 5+ years in growth/lifecycle roles with strong analytical and experimentation skills.
About the job
You Will
- Own activation and habituation outcomes end-to-end: define the opportunity landscape across the customer journey, set strategy, prioritize ruthlessly, and deliver measurable business impact
- Operate as a peer to Product, Engineering, ML, and Design. Your experimentation learnings shape the product roadmap, not just the comms calendar
- Run a high-velocity experimentation program across onboarding, post-onboarding upsell, contact opt-in, churn prevention, behavioral notifications, real-time intervention journeys, mobile wallet adoption, referrals, retention, and winback
- Build and maintain a unified opportunity framework where every test is scored against expected impact and effort, prioritized agnostic of product or surface
- Self-serve sophisticated analysis: sizing opportunities, diagnosing funnel friction, reading experiment results, and iterating without reliance on dedicated analytical partners. SQL fluency and data modeling intuition are core to this role
- Push the frontier on AI decisioning and automation, and help define how engagement marketing evolves as AI moves further into the comms decisioning layer
- Influence cross-functional strategy across Product, Analytics, Martech, Creative, and Brand, operating as a true peer of these teams, not a downstream of them
You Have
- 5+ years of experience in growth marketing, lifecycle marketing, CRM, growth strategy, business operations, growth product, or a consumer-facing analytical role
- A track record of owning a growth area end-to-end, opportunity through measurable impact, with multiple cross-functional stakeholders
- Strong analytical self-sufficiency. You can size an opportunity, build an impact model, and diagnose a funnel from first principles, without waiting on analytical support. Experience with data modeling or opportunity sizing frameworks required; proficiency with SQL and data visualization platforms (e.g. Tableau, Looker, Mode) strongly preferred
- Deep experimentation experience. You know how to build an experiment backlog, design rigorous tests, and use results to drive compounding improvements
- Hands-on experience with a CRM or marketing automation platform (e.g., Braze, Iterable, Salesforce Marketing Cloud), or strong reason to believe you'd ramp on one fast
- Fluency with AI tools as a core part of how you work, with the ability to automate, accelerate, and scale output in ways that set a new standard for the team
- Clear, structured, takeaway-first communication. You can translate complex analysis and ambiguous situations into crisp strategy and actionable recommendations
Nice to Have
- Experience with onboarding, activation, or referral programs specifically
- Familiarity with regulated or trust-sensitive products (e.g., fintech, financial services, or healthcare)
- Experience with incentive mechanics or in-app personalization
Technologies We Use and Teach
- Braze, Iterable, or similar CRM and marketing automation platforms
- Mode, Tableau, or similar reporting and analytics frameworks
- SQL for self-serve analysis and opportunity sizing
- AI tools (Claude Code, Goose, or others) for strategy, execution, and automation
Skills
Growth Marketing, Lifecycle Marketing, SQL, Experimentation, CRM, Braze, Iterable, Tableau, Looker, Mode, AI Tools, Data Modeling, Marketing Automation
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