Growth Marketing Lead

Responsibilities

• Own the strategy, development, and optimization of growth marketing campaigns across paid and organic channels to generate awareness and high quality leads for Hive’s best-in-class AI solutions
• Collaborate across a network of internal (product, sales, design) and external (Ad reps) partners to align strategy, tactics, and goals
• Build and manage a continuous experiment pipeline to iterate on audience, creative (both ad + landing page), and channel strategies to unlock new opportunities and incremental improvements on existing campaigns
• Raise the creative bar, working with design as an expert in your channels to incorporate channel best practices, using experience and competitive research to inform approaches
• Measure and report on the performance of growth campaigns against internal targets (which you will set yourself) and competitor benchmarks (where available)
• Extract quantitative and qualitative insights to inform campaign strategy and share insights with other internal teams
• Set OKRs and hold quarterly / annual business reviews with executive stakeholders
• Report on program budget and ROI, and build business cases for increased investments where you can identify and validate new growth opportunities

Qualifications

• 4+ years experience generating demand for technology products or services, ideally in the B2B/enterprise space
• Expert using various channels (Google Ads, LinkedIn, GDN, SEO / content marketing, email, in-product) and tools (SEMrush, Moz, GSC, etc) to move prospects through the buying journey and generate revenue
• Deep understanding of tracking and attribution (Google Analytics, GTM) with excellent analytical skills; able to craft actionable insights from complex data
• Mastery of hypothesis-guided optimization and A/B testing best practices; can build and prioritize a pipeline of ideas against finite resources
• Good design sense and experience partnering with internal and external creative partners on asset development
• Can thrive autonomously with sound judgment in a self-serve, ambiguous environment to build stakeholder relationships and ensure success of the program
• Biased towards speed - understands the opportunity costs of over documenting and over engineering campaigns in a fast paced, high growth startup environment
• Excellent verbal and written communication skills, able to influence at all levels and match the audience / context

Nice to have

• Technical background building ML models, experience marketing AI products, or a passion for AI technology
• Experience with website CMS, landing page, and personalization platforms
• Advanced reporting capabilities (Tableau, Google Data Studio or others)
• Design and media editing skills (Figma, Adobe Suite, Canva)