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System1System1Los Angeles, CA

Senior Growth Strategist, Startpage

Own the full growth roadmap for Startpage, a leading private search engine. Design, test, and scale non-paid acquisition, activation, and loyalty initiatives across web, app, and browser with hands-on execution and AI-powered experimentation.

Salary not listed
On-site5+ YOEGrowth Marketing

About the role

Responsibilities

  • Own the growth roadmap for Startpage: design, test, and scale initiatives that expand reach, app installs, and browser usage globally
  • Lead the non-paid growth playbook: content flywheels, organic social, community and forums, partnerships, IRL pop-ups, surprise-and-delight stunts
  • Run smart bets with exploratory budgets across channels; double down where you see signal and sunset what doesn’t move the needle
  • Hands-on ownership: ideate, prototype in AI, make the assets, launch the campaign, wire the tracking, iterate
  • Launch campaigns across TikTok, app stores, influencer and creator collaborations, podcasts, brand partnerships, and viral social formats
  • Define KPIs, instrumentation, and dashboards; make data-driven calls to scale, pivot, or kill experiments quickly
  • Be the trend radar and cultural translator: bring fresh ideas from the internet’s front lines into the growth engine
  • Partner tightly with social, product, design, and analytics to ship fast and create compounding growth loops

Requirements

  • 5+ years in growth marketing or a related role, with a track record of non-traditional, high-velocity experimentation for tech or digital products
  • Scrappy attitude: 0→1 builder who executes end-to-end, prioritizing doing over delegating
  • Sharp analytical chops; evaluate full-funnel performance across channels and distill complex data into clear, decisive next steps
  • Hands-on experience allocating budgets and working with influencer/creator programs
  • Comfort building and prototyping using AI tools

Nice-to-Haves

  • Experience growing subscription businesses or mobile apps

Benefits

  • Competitive salary + bonus + equity
  • Generous PTO + 11 company holidays
  • Open sick time
  • 100% covered Medical, Dental, Vision for employees
  • 401k with match
  • Health & Dependent Care Flex Spending Account
  • Paid professional development
  • Leadership & growth opportunities
  • Virtual company and team building events

Skills

Growth MarketingGrowth StrategyAi PrototypingBudget AllocationInfluencer MarketingCreator CollaborationsData AnalysisKpi DefinitionTiktok CampaignsApp Store Optimization
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