Country Lead, Business Marketing

Responsibilities

Build and Lead UK B2B Marketing Strategy

• Develop and deliver an annual UK marketing plan aligned with local business priorities and growth opportunities.
• Define Reddit’s UK market narrative and value proposition, translating global positioning into locally relevant programmes.
• Partner with Sales leadership and Revenue Strategy & Operations to prioritise audiences, categories and opportunities using data.
• Share successful UK programmes and learnings with regional and global teams.

Drive Demand and Revenue Growth

• Develop integrated, full-funnel marketing programmes supporting customer acquisition, growth and retention across UK advertisers.
• Build demand-generation programmes across events, digital campaigns, partnerships, content and account-based marketing.
• Work with Sales and Marketing Operations to capture, nurture and measure leads.
• Develop messaging and marketing assets for pipeline-generation campaigns and sales activation.

Turn UK Market Insights Into Action

• Monitor the UK advertising and media landscape, including competitor activity, category trends, advertiser needs and emerging opportunities.
• Translate market intelligence into marketing strategy, sales programmes, messaging and content.
• Partner with Insights teams on UK-specific research, data and thought leadership.

Create UK-Relevant Stories and Content

• Build local narratives, case studies, category stories and product messaging for UK advertisers.
• Adapt global campaigns for the UK and create market-specific programmes when needed.
• Develop evergreen engagement programmes that deepen advertiser understanding and adoption.
• Partner with Communications and internal leaders to develop UK industry spokespeople.

Lead UK Industry Presence

• Shape Reddit’s presence across the UK advertising and marketing industry.
• Develop customer-facing activity across industry events, owned events, executive engagements, vertical programmes, acquisition events and strategic partnerships.
• Deliver high-impact experiences that strengthen relationships, create demand and support commercial priorities.
• Measure event and programme contribution to pipeline, customer engagement and business growth.

Partner With Sales and Cross-Functional Teams

• Act as a strategic marketing partner to UK Sales leadership.
• Coordinate regional and global teams across Product Marketing, Agency Marketing, Insights, Communications and Marketing Operations.
• Represent UK advertiser needs in regional and global planning.
• Build alignment around priorities and high-impact opportunities.

Own Investment and Performance

• Manage the UK B2B marketing budget and investment plan.
• Define success measures across pipeline contribution, marketing effectiveness, customer growth and product adoption.
• Use performance data and market insight to improve programmes, investment decisions and strategy.
• Communicate progress, opportunities and learnings to UK and regional leadership.

Requirements

• 7+ years of B2B marketing experience, ideally in technology, digital media, advertising or a related industry.
• Strong understanding of the UK advertising landscape and how brands, agencies and media platforms operate.
• Experience developing and delivering integrated market or regional marketing strategies tied to commercial goals.
• Commercial mindset with the ability to make data-backed decisions and connect marketing activity to pipeline, revenue and customer growth.
• Strong storytelling skills, translating customer, market and product insights into compelling narratives and programmes.
• Comfortable setting strategy while working hands-on to move important work forward.
• Highly collaborative, with experience coordinating specialists across multiple teams.
• Confidence partnering with senior Sales leaders and navigating competing priorities.
• Fluent in English.

Benefits

• Global benefit programmes supporting workspace, professional development and caregiving.
• Family planning support.
• Gender-affirming care.
• Mental health and coaching benefits.
• Group personal pension scheme with employer match.
• Private medical and dental scheme.
• Income replacement programmes.
• Bike to Work scheme.
• Flexible vacation and paid volunteer time off.
• Generous paid parental leave.