Product Marketing Lead Manager, Developer Experience
Leads GTM strategy for Snowflake's developer products, crafting technical messaging, content, and enablement for data/ML engineers and developers. Requires 7-10 years product marketing experience with hands-on coding fluency in Python/SQL and developer community engagement.
About the job
What You'll Do
- Build and execute go-to-market strategies for Snowflake developer products, spanning awareness through adoption, across multiple product areas
- Develop technically credible messaging, positioning, and content — including documentation guides, technical blogs, demo scripts, reference architectures, and code-level examples — that speaks to how builders think and work
- Own the developer persona: deeply understand the workflows, pain points, and decision criteria of data engineers, ML engineers, software developers, and technical architects
- Create sales and partner enablement materials that help field teams articulate developer value propositions and close technical evaluations
- Drive product launch strategy and execution, including naming, segmentation, channel mix, and launch tiers, in partnership with product management and the broader marketing team
- Partner with developer advocacy, community, and documentation teams to build an integrated motion that drives hands-on adoption and retention
Ideal Candidate
- 7–10 years of product marketing experience, with meaningful exposure to developer-facing or technical products in data, AI, or cloud infrastructure
- Hands-on technical fluency — you've written code (Python, SQL, or similar), understand APIs and developer workflows, and can credibly engage with engineering teams and technical buyers
- Demonstrated track record creating messaging and content for builder personas that drives awareness, trial, and adoption
- Experience developing technical content assets including reference architectures, demo narratives, technical solution briefs, and developer how-to content
- Strong cross-functional skills — can partner effectively with product management, engineering, sales, and developer relations to align GTM strategies and execute launches
- Competitive instincts: comfortable dissecting technical products, benchmarking capabilities, and translating competitive positioning into field-ready battle cards
- Excellent written communication skills; ability to translate complex technical capabilities into clear, outcome-focused narratives for both technical and business audiences
- Experience with developer community engagement (GitHub, Stack Overflow, developer conferences) is a plus
- BS/BA in a technical field (Computer Science, Engineering, Data Science) or equivalent experience; MBA a plus
- Willingness to travel up to 25% of time
Compensation
- Estimated base salary range: $145,000 - $205,000
- Eligible for bonus and equity plan
- Competitive benefits package including medical, dental, vision, 401(k), PTO, parental leave, etc.
Skills
Python, SQL, APIs, GitHub, Snowflake, Product Marketing, Go-to-Market Strategy, Reference Architectures, Technical Content, Developer Workflows
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