Growth Workflow Specialist, Performance & Paid

Responsibilities

• Define and spec automation workflows for paid growth, from creative fatigue detection to budget reallocation to geo level channel mix optimization to audience signal processing.
• Work directly with the build team to translate workflow specs into working agent automations.
• QA agent outputs, review what the system produces, identify where it falls short, and define the corrections that improve it.
• Refine creative and copy variants generated by the AI creative layer, applying domain judgment to what will perform before the data confirms it.
• Define knowledge base inputs for the paid growth agents, including rules, guardrails, and campaign logic that should be codified and kept current.
• Monitor workflow performance and continuously improve the system.
• Extend systems thinking to other growth levers such as CRO, incentives, referrals, and lifecycle messaging as the engine expands across growth functions.

Requirements

• 4+ years in performance or paid growth; experience running campaigns at scale across major paid channels with deep understanding of the mechanics.
• Systems thinking: ability to map a growth workflow as a series of triggers, decisions, actions, and measurements; think in logic, not just tactics.
• Comfort with data: ability to read a performance dashboard, interpret signal from noise, and define what an agent should optimize for.
• Prompt engineering curiosity: willingness to learn how to communicate with AI systems precisely and improve their outputs (no engineering background required).
• Strong written communication skills, as workflow specs become the blueprints engineers build from.
• High agency: ability to define the work independently.

Nice-to-Haves

• Experience with marketing automation, CRM, or lifecycle messaging systems.
• Background in A/B testing and experimentation frameworks.
• Experience in fintech, consumer financial products, or regulated industries.
• Hands-on experience with workflow automation or no-code orchestration tools.