Growth Workflow Specialist, Performance & Paid
Define and spec AI agent automation workflows for performance/paid growth channels at Kraken. Translate domain expertise in paid campaigns into logic, guardrails, and optimizations that engineers build into autonomous systems; QA outputs and iterate. Requires 4+ years running large-scale paid growth with systems thinking.
About the job
Responsibilities
- Define and spec automation workflows for paid growth, from creative fatigue detection to budget reallocation to geo level channel mix optimization to audience signal processing.
- Work directly with the build team to translate workflow specs into working agent automations.
- QA agent outputs, review what the system produces, identify where it falls short, and define the corrections that improve it.
- Refine creative and copy variants generated by the AI creative layer, applying domain judgment to what will perform before the data confirms it.
- Define knowledge base inputs for the paid growth agents, including rules, guardrails, and campaign logic that should be codified and kept current.
- Monitor workflow performance and continuously improve the system.
- Extend systems thinking to other growth levers such as CRO, incentives, referrals, and lifecycle messaging as the engine expands across growth functions.
Requirements
- 4+ years in performance or paid growth; experience running campaigns at scale across major paid channels with deep understanding of the mechanics.
- Systems thinking: ability to map a growth workflow as a series of triggers, decisions, actions, and measurements; think in logic, not just tactics.
- Comfort with data: ability to read a performance dashboard, interpret signal from noise, and define what an agent should optimize for.
- Prompt engineering curiosity: willingness to learn how to communicate with AI systems precisely and improve their outputs (no engineering background required).
- Strong written communication skills, as workflow specs become the blueprints engineers build from.
- High agency: ability to define the work independently.
Nice-to-Haves
- Experience with marketing automation, CRM, or lifecycle messaging systems.
- Background in A/B testing and experimentation frameworks.
- Experience in fintech, consumer financial products, or regulated industries.
- Hands-on experience with workflow automation or no-code orchestration tools.
Skills
Performance Marketing, Paid Growth, Ai Systems, Workflow Automation, Prompt Engineering, A/B Testing, CRM, Marketing Automation, Data Analysis, Fintech
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