Event & Field Marketing Manager
Own and build Kaizen’s federal events and field marketing program, from conference strategy and sponsorships to executive dinners and pipeline reporting. The role requires 4–10 years of event or field marketing experience, budget ownership, sales partnership, and strong operational judgment.
About the job
Responsibilities
- Own Kaizen’s events strategy end-to-end, including the annual calendar, budget, conference portfolio, sponsorship decisions, and measurement.
- Evaluate federal conferences and sponsorships; negotiate sponsorship levels, booth placement, and vendor agreements.
- Lead booth design, demo staging, collateral, swag, vendors, and production partners.
- Run field marketing alongside sales, including account targeting, pre-event outreach, meeting scheduling, staffing, travel, and follow-up.
- Produce executive dinners, agency roundtables, closed-door briefings, and other satellite events around major conferences.
- Secure leadership speaking opportunities, panel placements, awards, photography, video, and customer-story capture.
- Scope and build Kaizen-hosted summits, dinner series, and recurring briefings.
- Manage event spend and reporting with Business Operations, tying activity to pipeline, qualified meetings, and cost per meeting.
- Work with Legal to ensure programs comply with federal, state, and local ethics, gift, and hospitality rules.
Requirements
- 4–10 years of experience in events, experiential marketing, or field marketing.
- Direct ownership of event strategy and budgets, not only execution.
- Experience managing a conference circuit, including show selection, sponsorship valuation, booth production, and event operations.
- Experience partnering with sales on targeting and follow-up and being measured against pipeline.
- Experience producing owned events such as dinners, roundtables, or summits.
- Excellent written and verbal communication skills, including invitations, event briefs, run-of-show documents, and executive preparation.
- Sound judgment under time pressure and public visibility.
- Ability to operate with high autonomy in ambiguous, fast-moving environments.
Nice-to-haves
- Experience with federal or public-sector buyers.
- Relationships with Washington venues, event producers, or association organizers.
- Familiarity with federal ethics rules and public-sector hospitality requirements.
- Experience with executive audiences, including agency CIOs, contracting officers, and senior military leaders.
- Comfort using AI tools in daily workflows.
Compensation and Benefits
- $100,000–$140,000 annual salary.
- Fully covered medical, dental, and vision insurance for employees and dependents.
- $100,000 employer-paid life insurance.
- FSA and Dependent Care FSA.
- One Medical membership and fertility and family-building support.
- 401(k) with a 2% company match.
- Paid parental leave, unlimited PTO, federal holidays, and a company winter break.
- Home office or desk setup stipend, commuter benefit, expensed office lunches, company laptop, gym membership or fitness reimbursement, utility stipend, professional development stipend, recreation stipend, and pet care stipend.
Skills
Event Strategy, Field Marketing, Experiential Marketing, Conference Sponsorships, Budget Management, Booth Design, Vendor Management, Sales Alignment, Pipeline Reporting, Executive Events, Event Production, Federal Ethics
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