Marketing Technology Lead

Responsibilities

• Own Lyft’s B2B marketing technology stack from solution design through delivery, adoption, support, and ongoing reliability.
• Gather requirements and translate business needs into functional and technical designs.
• Configure and extend HubSpot across workflows, forms, lead scoring, and custom objects; build integrations with CRM, data, web, advertising, and platform systems.
• Own the marketing technology roadmap, architecture, lead and account data model, enrichment and routing logic, tracking and instrumentation, and attribution data capture.
• Manage lead identity, deduplication, scoring, routing, MQL/SQL definitions, and funnel-stage integrity.
• Evaluate and implement AI capabilities for lead scoring, routing, content, and campaign workflows.
• Establish technical standards through design reviews and documentation covering failure states, scalability, and supportability.
• Monitor platform performance and email deliverability, support incidents, lead postmortems, and drive automation.
• Own governance for consent, subscription management, privacy compliance, data quality, and change management.
• Manage the marketing tool portfolio and budget, including evaluation, procurement, contracting, and renewals.
• Serve as technical expert and escalation point; provide technical enablement to partner teams.
• Partner with marketing leaders on prioritization, mentor engineers and contractors, support hiring, and communicate roadmap, risks, tradeoffs, and progress to senior leadership.

Requirements

• Bachelor’s degree in Business, Information Systems, Computer Science, or a related field, or equivalent practical experience.
• 7+ years of experience in marketing technology, marketing operations engineering, or business systems, including 3+ years leading solution design and delivery.
• 5+ years administering and configuring a B2B marketing automation platform such as HubSpot, Marketo, Pardot, or Eloqua, with an active platform certification.
• Hands-on experience in at least two additional platform categories, such as content management, lead routing, data enrichment, ABM, analytics, or attribution.
• 3+ years of hands-on Salesforce or equivalent CRM experience, plus at least three delivered integrations using REST APIs, webhooks, or middleware.
• Experience with tag management and web or campaign tracking instrumentation.
• Experience leading at least two large, cross-functional marketing technology programs, including a platform implementation or migration.
• Experience providing technical direction to engineers, contractors, or implementation partners.
• Strong understanding of B2B demand generation and lead-to-opportunity workflows, including lead scoring, routing, attribution, and funnel reporting.
• Ability to communicate technical direction and tradeoffs to non-technical stakeholders and present roadmaps and status to senior leadership.

Nice-to-haves

• Experience with marketing data quality, consent and subscription management, and email and privacy compliance, including CAN-SPAM, CASL, or GDPR.
• Experience with Databricks or Snowflake and SQL.

Benefits

• Extended health and dental coverage, life insurance, disability benefits, mental health benefits, family-building benefits, child care and pet benefits, and a company-funded Health Care Savings Account.
• RRSP plan with company match.
• Flexible paid time off for salaried team members; hourly team members receive 15 days plus an additional day per year of service.
• 18 weeks of paid parental leave top-up for biological, adoptive, and foster parents.
• Subsidized commuter benefits and Lyft ride credits.