Head of Content

Responsibilities

• Own content strategy end-to-end and tie it directly to pipeline and brand goals
• Set and manage the editorial calendar across blog, social, email, and other channels
• Write, edit, and publish high-quality content that aligns with brand voice and business goals
• Build and execute SEO and GEO driven content programs to drive discoverability and inbound demand
• Partner with Sales and Customer Success to turn customer wins into case studies and proof points that support the sales motion
• Work with Product and founders to translate technical capability into narrative that lands with enterprise buyers
• Collaborate with designers to produce visually compelling assets, or produce visual content independently when needed
• Track content performance and use data to double down on what works
• Lay the groundwork for a content team as the function grows, and hire and manage that team over time

Requirements

• 6+ years in content, editorial, or content marketing, with real ownership of strategy — not just execution
• Track record building a content function or voice from the ground up, ideally at an early-stage startup or with enterprise customers
• Excellent written communication skills with the ability to craft impactful copy in a founder's, customer's, or company's voice
• Comfort with content performance tracking and basic analytics tools (e.g., GA, Search Console, Ahrefs)
• Good taste and basic design skills; leverage AI tools for copy and design to move 10x faster
• High sense of urgency and gets things done

Nice-to-Haves

• Experience in logistics, supply chain, or other industrial/operations-heavy enterprise verticals
• Prior experience building and managing a content or editorial team
• Familiarity with marketing automation and modern content tools (e.g., Webflow, Contentful, HubSpot)
• Familiarity with SEO best practices and excitement to optimize in a new channel (GEO)