Head of Content
Lead content strategy for an AI infrastructure startup, owning editorial calendar, writing/publishing across channels, driving SEO/GEO programs, and creating sales enablement assets. Build the function from the ground up with 6+ years experience in content marketing and strategy ownership.
About the job
Responsibilities
- Own content strategy end-to-end and tie it directly to pipeline and brand goals
- Set and manage the editorial calendar across blog, social, email, and other channels
- Write, edit, and publish high-quality content that aligns with brand voice and business goals
- Build and execute SEO and GEO driven content programs to drive discoverability and inbound demand
- Partner with Sales and Customer Success to turn customer wins into case studies and proof points that support the sales motion
- Work with Product and founders to translate technical capability into narrative that lands with enterprise buyers
- Collaborate with designers to produce visually compelling assets, or produce visual content independently when needed
- Track content performance and use data to double down on what works
- Lay the groundwork for a content team as the function grows, and hire and manage that team over time
Requirements
- 6+ years in content, editorial, or content marketing, with real ownership of strategy — not just execution
- Track record building a content function or voice from the ground up, ideally at an early-stage startup or with enterprise customers
- Excellent written communication skills with the ability to craft impactful copy in a founder's, customer's, or company's voice
- Comfort with content performance tracking and basic analytics tools (e.g., GA, Search Console, Ahrefs)
- Good taste and basic design skills; leverage AI tools for copy and design to move 10x faster
- High sense of urgency and gets things done
Nice-to-Haves
- Experience in logistics, supply chain, or other industrial/operations-heavy enterprise verticals
- Prior experience building and managing a content or editorial team
- Familiarity with marketing automation and modern content tools (e.g., Webflow, Contentful, HubSpot)
- Familiarity with SEO best practices and excitement to optimize in a new channel (GEO)
Skills
Content Strategy, SEO, Content Marketing, Editorial Calendar, Analytics, Ga, Search Console, Ahrefs, Case Studies, AI Tools, Webflow, Contentful, HubSpot
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