Head of Content Marketing
Leads content strategy and production across long- and short-form formats, coordinating agencies and cross-functional marketing teams while using performance data to optimize content. Requires substantial B2B technology content experience, exceptional writing and editing, and comfort working independently as a contractor.
About the job
Responsibilities
- Develop and execute a content marketing strategy aligned with business goals, target personas, and the buyer’s journey.
- Write, edit, and manage ebooks, whitepapers, blog posts, thought-leadership articles, case studies, webinars, videos, ad copy, email copy, social copy, and other content from concept through publication.
- Lead a team of agency content creators and collaborate with Marketing, Product, Sales, Communications, Product Marketing, and Performance Marketing.
- Translate complex technical topics, customer pain points, and industry trends into clear, engaging content.
- Manage the content calendar, prioritize requests, and keep stakeholders aligned on timelines and deliverables.
- Track content performance across syndication channels, including engagement, downloads, and lead quality, and provide recommendations.
- Optimize content for SEO, lead generation, paid channels, and brand consistency.
- Manage external agencies, freelancers, and partners as needed.
- Support campaigns, product launches, and events with tailored content.
- Stay current on industry trends, competitor content, and best practices.
Requirements
- 5–8+ years of experience in content marketing, preferably in B2B SaaS or technology.
- Exceptional writing, editing, and storytelling skills.
- Experience creating content for technical and business audiences.
- Strong understanding of technology topics.
- Willingness to experiment with AI while maintaining human oversight.
- Excellent project management and organizational skills.
- Ability to work cross-functionally and manage multiple projects simultaneously.
- Creative thinker with a passion for technology and digital transformation.
Nice-to-haves
- Familiarity with the PagerDuty platform or the DevOps, AIOps, or Operations Cloud ecosystem.
- Experience partnering with performance or paid marketing teams on paid-channel content adaptation.
- A portfolio spanning long-form thought leadership and conversion-focused copy.
- Comfort working independently as a contractor and managing shifting priorities.
Compensation and Engagement Terms
- Contract position, not a full-time employee role.
- Contract length, hours, and rate will be scoped with the selected contractor based on project needs.
- Not eligible for employee benefits, equity, or paid time off.
- Expected to work from the San Francisco office two times per week.
Skills
Content Marketing, Copywriting, Editing, Storytelling, SEO, Content Strategy, Project Management, Analytics, WordPress, HubSpot, Artificial Intelligence, B2B SaaS, Lead Generation, Content Management Systems
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