Creative Director, Copy
Leads hands-on copy and creative direction for integrated campaigns, launches, customer stories, and business communications aimed at enterprise, developer, and technical audiences. Requires 10+ years of brand writing experience, exceptional conceptual skills, and the ability to make complex technology clear and compelling.
About the job
Responsibilities
- Concept and write integrated brand campaigns for business audiences.
- Translate complex products, technical capabilities, and use cases into clear, human, emotionally resonant stories.
- Develop campaign platforms, messaging frameworks, headlines, scripts, manifestos, and narrative systems.
- Connect products to meaningful business challenges and outcomes.
- Shape communications for business leaders, technical decision-makers, developers, and teams adopting AI.
- Write customer stories, product launches, films, digital experiences, events, social content, and executive communications.
- Partner with design, motion, production, brand strategy, agency, Product Marketing, Sales, Product, and Communications teams.
- Build scalable messaging systems across industries, audiences, markets, and channels.
- Steward voice and tone across business communications.
- Present creative ideas to cross-functional partners and senior stakeholders.
- Manage complex projects, evolving inputs, and compressed timelines from concept through execution.
Requirements
- 10+ years of experience writing for brands at a creatively recognized agency and/or modern technology company; experience in both is strongly preferred.
- Exceptional writing and conceptual-thinking skills, demonstrated through a portfolio of distinctive integrated creative work.
- Experience writing for B2B, enterprise, developer, or technically sophisticated audiences.
- Ability to explain complex products and technical concepts clearly without flattening their meaning.
- Ability to connect product capabilities to customer needs, organizational change, and business outcomes.
- Experience across campaign concepts, messaging strategy, scripts, headlines, long-form narratives, and detailed copy.
- Deep fluency in voice, tone, rhythm, structure, and storytelling.
- Ability to develop creative ideas from ambiguous briefs and help shape briefs when needed.
- Collaborative approach with designers, strategists, producers, and cross-functional partners.
- Ability to advocate for ambitious work while responding constructively to strategic, technical, and commercial constraints.
- Strong ownership, autonomy, clarity, credibility, and precision when communicating with business audiences.
- Ability to manage multiple projects and adapt as priorities and inputs evolve.
Nice-to-haves
- Experience with enterprise technology, developer platforms, SaaS products, or emerging categories.
- Experience writing customer stories connecting individual experiences with broader organizational impact.
- Familiarity with enterprise buyers, technical evaluators, developers, and business leaders.
- Experience with executive storytelling, major industry events, or sales-enablement narratives.
- Background in editorial, long-form storytelling, filmmaking, or documentary work.
- Familiarity with integrated campaign development and scalable brand systems.
- Interest in AI, the future of work, and how technology changes organizations and creative work.
Skills
Copywriting, Creative Strategy, Brand Campaigns, B2B Marketing, Enterprise Technology, SaaS, Developer Platforms, Messaging Strategy, Storytelling, Voice And Tone, Product Marketing, Executive Communication, Film Scripts, Sales Enablement, Artificial Intelligence
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