Strategist

Responsibilities

Strategic Campaign Development

• Lead end-to-end campaign strategy development, including audience profiling, creator casting logic, content formats, messaging, and performance KPIs.
• Collaborate cross-functionally to create platform-native campaign concepts aligned with brand tone and commercial goals.
• Write high-quality briefs and strategic decks for clients and creators.

Insights, Data & Measurement Strategy

• Define and refine measurement frameworks using CPV, ER, and platform-specific KPIs.
• Use first-party, platform, and audience data to inform targeting, creative direction, and optimization.
• Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations.

Trend Forecasting & Cultural Analysis

• Conduct cultural listening, market research, and platform trend tracking within the beauty category.
• Translate emerging insights into actionable campaign ideas and brand opportunities.
• Contribute trend insights and points of view to new-business decks, pitches, and proposals.

Client Engagement & Strategic Advisory

• Present strategic recommendations to clients and explain the rationale behind campaign decisions.
• Collaborate with Account and Campaign Leads to respond to briefs and evolve campaign strategy based on feedback.
• Lead strategy across a client portfolio and build value-focused client relationships.

Requirements

• 4–6 years of experience in strategy, planning, insights, or branded content, ideally in creator marketing, beauty, or social-first brands.
• Experience implementing or using AI tools in professional workflows.
• Deep knowledge of platform behaviors, content formats, and the creator economy across TikTok, Instagram, and YouTube.
• Strong understanding of TikTok culture, trend cycles, and platform-native audience behavior.
• Ability to translate brand identities into authentic creator content.
• Comfort working with performance metrics, audience data, and platform insights.
• Ability to structure frameworks, make data actionable, and present performance narratives clearly.
• Exceptional brief-writing, storytelling, and presentation skills.
• Strong client presence and ability to articulate ideas confidently.

Nice-to-Haves

• Experience owning strategy across multiple live campaigns and strategic touchpoints.
• Passion for beauty, social culture, and creator content.
• Ability to combine analytical thinking with creativity and structured intuition.

Compensation & Benefits

• Annual salary: $80,000–$90,000.
• Annual bonus scheme.
• 25 days of paid time off plus bank holidays.
• Four company-wide Kyra Days.
• Three wellness days and paid sick leave.
• Annual Learning & Development budget.
• Healthcare coverage for US-based team members.
• Remote-first work flexibility.