Digital Media Strategist

Responsibilities

• Serve as a strategic advisor to clients, presenting insights, performance narratives, and forward-looking recommendations in Quarterly Business Reviews.
• Identify opportunities for channel expansion, creative testing, and new tactics across the buying journey.
• Translate complex performance data into actionable narratives for executive audiences.
• Lead strategy for integrated media plans across Paid Search, Paid Social, and Programmatic channels.
• Drive media forecasting, annual planning, and budget allocation focused on funnel-stage attribution, lead quality, and business outcomes.
• Translate sales and marketing objectives into paid media strategies aligned to buying stages, personas, and account segments.
• Support closed-loop measurement, attribution approaches, and dashboards tied to business outcomes.
• Create executive-ready performance narratives connecting media inputs to consumer journey impact.
• Work with measurement and research teams to deliver industry insights and performance updates.

Requirements

• 3+ years of digital marketing experience focused on multichannel and performance strategy.
• Strategic fluency in major advertising platforms, including CM360, Google Ads, Meta, LinkedIn, TikTok, and leading DSPs.
• Experience with planning tools such as MRI Simmons and Nielsen Media Impact.
• Skills in media forecasting, multi-touch attribution, marketing mix modeling, and translating CRM data and sales metrics into actionable media insights.
• Experience developing personas, segmentation models, first-party data activation, and full-funnel journey mapping.
• Strong communication, clarity, and storytelling skills, with comfort presenting to executive audiences.
• 4-year college degree.

Compensation and Benefits

• Base salary of $90,000–$110,000 per year.
• Medical, dental, and vision insurance.
• Paid time off, including vacation, sick leave, and company holidays.
• Paid volunteer time and flexible working hours.
• Summer Fridays and work-from-home light days between Christmas and New Year’s Day.
• 401(k) plan with a 5% company match and no vesting period.
• Employer-paid parental leave, basic life insurance, and short- and long-term disability.
• Health-care and dependent-care spending accounts.
• Voluntary life insurance.
• Employee Assistance Program.
• Continuing education reimbursement.
• Employee referral bonus program.
• Monthly remote work stipend.
• New-hire office equipment reimbursement.