Digital Marketing Manager

Responsibilities

• Manage PPC campaigns across all search engines, Retargeting and Video campaigns across all ad networks
• Build online acquisition paths in collaboration with design and front end development team
• Create, manage, and optimize SEM campaigns to maximize return on ad spend (ROAS)
• Continually identify ad run experiments to improve spend performance
• Stay abreast of latest search marketing changes and best practices
• Directly manage SEM keywords, segments, ads, landing pages
• Collaborate with content team and lead SEO strategy and execution for all digital properties
• Manage external agencies as needed
• Track and report all relevant SEM and SEO metrics to management and cross functional teams
• Optimize and manage bids and run multi-variate testing for acquisition paths
• Report and forecast spend and acquisition activity
• Monitor tracking, tags, and conversion goals, flagging implementation issues
• Work with sales, IT and marketing team members to execute search marketing initiatives
• Stay abreast of competitive changes and bring new ideas to the team
• Help with other marketing department functions as needed

Requirements

• Track record of increasing online acquisitions through path design and campaign management
• 5-8 years of hands-on experience managing AdWords, Bing Ads, retargeting, Display, programmatic/RTB
• Previous experience managing annual budgets upwards of $13MM
• 2+ years of experience supervising search marketing and design teams
• Experience with ad networks including those for display, native, direct and programmatic buys
• Hands-on experience with tools like SEM Rush, SpyFu, Google Analytics and Optimizely
• Experience with marketing automation software like HubSpot and CRMs like Salesforce
• Deep understanding of web data and ability to identify actionable insights from data
• Highly analytical, adept at making business decisions based on data
• Self-starter with intellectual curiosity and problem solving attitude
• Deep knowledge of latest tools, processes and best practices for maximizing online acquisition
• Experience in building target segments, optimizing landing pages and using A/B and multivariate testing processes
• Ability to use AI tools or agents to support research, analysis, or reporting workflows
• Ability to collaborate and communicate effectively across organization
• Bachelor’s or Master’s degree in Marketing, Business or related field
• Creative self-starter, team player with ability to multi-task and focus
• Ability to adapt quickly to a fast-paced entrepreneurial environment
• Experience with SEM campaigns regarding services for small business owners

Compensation

• Competitive Base Salary Range of $74,600-$119,700 (final salary depends on location, skills, and experience)
• Annual Incentive Compensation Eligibility – Up to 10% annually