Demand Generation Marketing Manager

Responsibilities

• Plan, execute, and optimize programmatic ABM and full-funnel demand generation campaigns for the mid-market segment.
• Partner with Content Marketing, Customer Marketing, Product Marketing, Marketing Operations, Marketing Analytics, Sales Operations, SDRs, AEs, and sales leadership to align campaigns, messaging, targeting, enablement, reporting, and pipeline goals.
• Map content to buyer journeys, identify content gaps, and develop campaign and creative briefs.
• Maintain target account lists, ensure list hygiene and campaign setup, and apply funnel-stage definitions and conversion benchmarks to targeting and messaging.
• Launch and monitor campaigns across 6sense Display, LinkedIn, display, content syndication, email, web, events/field marketing, and associations.
• Own execution for webinars, calendared sales plays, and direct-mail programs, including setup, targeting, launch, and performance tracking.
• Evaluate channel performance, reallocate spend or effort when appropriate, and build testing and iteration cycles into campaigns.
• Use AI tools and agentic workflows to accelerate personalization, sales-play development, and insight generation.
• Enable sales teams with targeting direction, messaging, sales plays, and supporting materials.
• Communicate campaign performance, upcoming programs, and recommended sales actions; prepare materials for sales meetings and planning sessions.
• Monitor campaign performance and pipeline contribution, identify trends and optimization opportunities, and provide actionable metrics updates.
• Maintain dashboards and reporting cadences and support WBR, MBR, QBR, and ad hoc reporting needs.

Requirements

• 5+ years of experience in B2B demand generation, campaign management, or growth marketing, excluding internships.
• Proven experience executing multichannel demand generation campaigns that drive measurable pipeline contribution.
• Hands-on experience with ABM strategies, including 1:Few and 1:Many campaigns.
• Experience partnering with sales teams to align marketing campaigns with outbound and inbound motions.
• Working knowledge of marketing automation platforms and CRM systems.
• Experience with Salesforce, Marketo, Excel or Google Sheets, Tableau, Asana, Sendoso or an equivalent platform, and Outreach.
• Strong project management, written communication, verbal communication, campaign briefing, and sales enablement skills.
• Ability to analyze campaign performance data and make data-informed decisions.

Nice to Have

• Experience with Glean or Clay.

Compensation and Benefits

• United States compensation range: $90,000–$117,000 USD.
• Benefits may include health, pharmacy, optical and dental coverage, paid time off, sick time off, short- and long-term disability coverage, life insurance, and 401(k) contributions, subject to eligibility.