Demand & Campaigns Lead, EMEA
Leads Notion’s EMEA marketing organization across demand generation, content, campaigns, and regional launches. The role requires 12+ years of B2B marketing experience, multidisciplinary people leadership, strong narrative and funnel expertise, AI fluency, and multi-market EMEA experience.
About the job
Responsibilities
- Lead and develop a high-performing, cross-functional team of marketers spanning digital, demand generation, content strategy, and campaign execution.
- Own EMEA content and campaign narratives, including messaging houses and modular content bills of materials.
- Lead regional demand generation across self-serve and sales-assisted audiences, with measurable programs connected to pipeline and revenue.
- Orchestrate market launches and flagship regional campaigns across EMEA.
- Translate global narratives into market-ready messaging, toolkits, and channel plans.
- Partner with Country Marketing, Storytelling, Sales, and global Product Marketing teams.
- Build and apply AI-driven workflows for research, drafting, localization, and asset iteration.
- Use engagement data, customer feedback, and business metrics to refine messaging, content, and programs.
- Report on performance and advocate for improvements.
Requirements
- 12+ years of experience in B2B marketing, including ownership of content or narrative and demand generation in a high-growth or enterprise SaaS environment.
- Experience building, managing, and developing multidisciplinary marketing teams.
- Strong messaging, narrative, content toolkit, and customer-focused writing skills.
- Hands-on experience with paid, email, webinar, and outbound demand-generation programs.
- Strong understanding of funnel metrics and revenue attribution.
- Active use of AI tools and ability to design AI workflows for a team.
- Experience running multi-market EMEA programs, including localization and cultural nuance.
- Ability to influence cross-functional stakeholders across Sales, Product Marketing, Communications, and Country teams.
Nice to Haves
- Familiarity with Notion as a business product.
- Business-level proficiency in French or German.
- Experience with freemium business models.
Skills
B2B Marketing, Demand Generation, Content Strategy, Campaign Management, Paid Advertising, Email Marketing, Webinars, Outbound Marketing, Revenue Attribution, AI Tools, Localization, Funnel Metrics, SaaS, Product Marketing, Notion
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