Field Marketing Manager, SMB and Mid-Market - EMEA
Leads EMEA field and full-funnel marketing strategy for SMB and Mid-Market segments, partnering with sales, product, demand generation, and technology partners to drive pipeline, adoption, upsell, and cross-sell. Requires 7+ years of B2B marketing experience in the EMEA technology market.
About the job
Responsibilities
- Define and execute the EMEA marketing strategy for SMB and Mid-Market segments, with an emphasis on Ideal Customer Profiles.
- Own key business and revenue metrics throughout the sales funnel, emphasizing pipeline acceleration through upsell and cross-sell opportunities.
- Collaborate with Partner Marketing to create co-selling initiatives that extend reach within partner and developer ecosystems.
- Develop and execute comprehensive full-funnel marketing plans with digital marketing and demand generation teams to secure high-value deals.
- Partner with Sales leadership to align account plans, ensure disciplined lead follow-up, and establish trust as a strategic partner.
- Collaborate with EMEA demand generation and product marketing to identify, scope, produce, or localize content and marketing assets.
- Track, measure, and communicate program results, optimize for efficiency and scale, develop global best practices, and create new ways to educate diverse personas about Stripe's value.
Requirements
- 7+ years of relevant B2B marketing experience in the EMEA technology market, including demand generation and field marketing.
- Proven track record defining and executing B2B marketing strategies that drive metrics, key performance indicators, and pipeline generation.
- Strong written and verbal communication skills, with the ability to convey complex topics clearly to diverse audiences.
- Strategic mindset, strong problem-solving capabilities, and a data-driven approach to decision-making.
- Deep understanding of full-funnel journeys and marketing technology such as Salesforce.
- Experience scaling programs through agency resources and collaborating across key go-to-market stakeholders.
Nice-to-haves
- Startup mentality, bias to action, and ability to adapt in a fast-paced environment.
- Experience in payments, financial technology, adjacent industries, or marketing FinTech solutions to FinTech companies.
- Understanding of payments, financial technology, ecommerce industries, and partner ecosystems.
- Demonstrated success delivering marketing programs with and through consulting and technology partners.
Skills
B2B Marketing, Demand Generation, Field Marketing, Salesforce, Pipeline Generation, Account-Based Marketing, Partner Marketing, Product Marketing, Digital Marketing, Content Marketing, Marketing Technology, Data Analysis
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