AI Search & Web Lead
Own end-to-end web infrastructure and organic/AI search visibility for Watershed's demand gen efforts. Drive pipeline through SEO, LLM optimization, CRO, and hands-on testing while managing vendors and developers.
AI Growth Architect
Drives B2C growth using AI platform Hilbert by running analyses on live problems, identifying product improvements, collaborating with sales on strategies, and representing in GTM discussions. Requires proven track record in cohort economics, LTV, churn, and systems thinking.
San Francisco, CAGrowth MarketingOnsite
About the role
Core Responsibilities
- Run Hilbert on live growth problems, identify where its reasoning can do better, and translate those findings into structured input for the intelligence layer in coordination with product and tech teams
- Translate hard-won B2C growth experience into the patterns, failure modes, and counter-intuitive signals that shape how the product detects, reasons, and acts
- Work with Account Executives to turn Hilbert's output into concrete growth strategies for key accounts, from cohort analysis to LTV intervention to channel reallocation
- Follow customer’s growth with Hilbert, own the consequences with Hilbert
- Represent Hilbert in high-stakes GTM conversations as its most credible voice on what B2C growth actually requires
Who Thrives
- Owned a growth outcome that was genuinely at risk, not a function that was already working
- Moved a consequence, not a metric: a retention curve, a payback period, a unit economics story that changed a business's trajectory
- Deep, earned fluency in B2C mechanics: cohort economics, subscription dynamics, pLTV modeling, churn intervention, paid acquisition against LTV
- Think in systems: compounding loops, acquisition - retention - monetization alignment, the places where conventional growth thinking breaks down
- Believe in measurability to the maximum: testing and learning, algorithms over human-defined rules, letting data surface structure
- Comfortable working alongside AI systems with strong judgment on human pattern recognition
- Specific matters more than impressive: describe growth failure with same precision as a win
- Believe there are fundamental problems with industry "growth" and ready to rebuild it
Compensation
- Competitive salary + equity package, commensurate with experience
- Performance-based bonuses tied to project milestones and customer impact
Skills
Cohort AnalysisLtv ModelingPltvChurn InterventionUnit EconomicsPaid AcquisitionSubscription DynamicsGrowth ModelingAi SystemsData Analysis
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