Founding Content Lead
Founding Content Lead at OffDeal, an AI-native investment bank for founder-owned businesses. Own end-to-end creation of deal stories, case studies, video, and website content using AI workflows to build trust with SMB owners. 3-6 years content experience, strong portfolio, and AI fluency required.
About the job
Responsibilities
- Turn closed deals and client outcomes into memorable case studies, testimonials, and stories across written, visual, and video formats. Own each story from concept and interview preparation through final delivery.
- Source and direct videographers, photographers, and other creative partners. Own the brief, production plan, handoffs, captions, on-screen text, graphics, and final cut.
- Own OffDeal’s blog and core website content, including case-study pages, tombstones, team content, company updates, and other proof surfaces.
- Build repeatable AI-native workflows for finding stories, organizing source material, and turning one strong asset into many distinct, channel-native formats. Maintain a content library that teams across OffDeal can easily use.
- Identify and build new organic formats and channels for reaching business owners (after establishing credibility foundation).
- Work directly with the Head of GTM, senior leadership, investment bankers, and engineering team.
Requirements
- 3–6 years creating content in a marketing, editorial, agency, or startup setting, with meaningful ownership of both the process and finished work.
- Outstanding storyteller with taste: can absorb complex raw material, find the story that matters, and make it clear, human, and memorable.
- Portfolio that demonstrates strong writing and range, including at least one video, customer story, or case study driven from concept to finished asset.
- Experience creating content for SMB owners and owner-operators, ideally in trades, healthcare practices, industrials, or other Main Street sectors.
- Love building with AI: AI is default way of working; have built prompt systems, workflows, or AI tools that materially multiply output.
- Builder and owner: energized by taking an idea from initial concept through production and finished output.
- Understand owner-operators: make complex subjects simple without jargon or talking down to time-constrained, skeptical business owners.
- Highly organized and resourceful; comfortable directing outside partners and managing several productions at once.
Nice-to-Haves
- Familiarity with financial services or M&A, or a track record of quickly mastering unfamiliar, technical subjects.
- Experience testing, launching, or growing an organic content format or channel.
Skills
Content Creation, Storytelling, Case Studies, Video Production, AI Workflows, Prompt Engineering, Blog Writing, Website Content, Creative Direction, Content Library Management
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