Marketing Lead
Leads the marketing strategy and execution for Rippling’s Private Equity channel, spanning product marketing, content, demand generation, ABM, and field programs. Requires 8+ years of B2B SaaS marketing experience and the ability to build cross-functional channel programs from the ground up.
About the job
Responsibilities
- Own the Private Equity channel marketing strategy, roadmap, operating plan, budget priorities, and go-to-market motions.
- Lead product marketing for the Private Equity audience, including positioning, messaging, pitch decks, briefs, value-proposition materials, objection-handling guides, and co-marketing materials.
- Build a content and thought-leadership strategy, including ROI frameworks, PE and portfolio-company case studies, operational-efficiency narratives, partner spotlights, and co-marketing activations.
- Design and execute demand-generation programs targeting PE firms, including segmentation, account-based marketing, channel mix, personalization, and attribution.
- Own an ABM motion for high-value firms and coordinate personalized outreach, content, and field activities.
- Activate field marketing through executive dinners, relevant events, industry conferences, LP/GP summits, lunch-and-learns, and portfolio-company forums.
- Build scalable event playbooks tied to pipeline and account strategy.
- Align with partnerships, sales, revenue operations, partner success, solution consulting, and broader channel marketing teams.
- Establish measurement frameworks, funnel metrics, and OKRs in partnership with RevOps.
Requirements
- 8+ years of B2B SaaS marketing experience.
- Experience operating as a senior individual contributor across multiple marketing disciplines.
- Track record of building channel, partner, or ecosystem marketing programs from the ground up.
- Experience owning or directly executing demand generation, product marketing, content, and field marketing.
- Strong account-based marketing experience with high-value target accounts.
- Ability to develop positioning and executive-level narratives for financially sophisticated audiences.
- Strong cross-functional collaboration and influencing skills without formal authority.
- Analytical approach to measurement, OKRs, and data-driven decision-making.
- Comfort working with ambiguity and building programs from scratch while executing them.
Compensation
- Competitive salary, benefits, and equity.
- US-based compensation varies by location and is determined using factors including professional background, experience, and location.
Skills
B2B Saas Marketing, Channel Marketing, Product Marketing, Demand Generation, Content Marketing, Field Marketing, Account-Based Marketing, Go-to-Market Strategy, Positioning, Revenue Operations, Attribution, Okrs
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