Senior Brand Designer
Senior brand designer responsible for evolving visual identities, leading integrated and lifecycle campaigns, and building scalable creative systems for Credit Genie and a new product line. Requires 6–8 years of brand design experience, strong cross-functional collaboration, and proficiency in Figma and Adobe Creative Suite.
About the job
Responsibilities
- Evolve Credit Genie’s visual identity, visual frameworks, and brand design systems.
- Help define, build, launch, and market the visual identity of a new product line.
- Lead creative execution for product releases, integrated campaigns, paid performance ads, and brand initiatives from concept through launch.
- Create lifecycle and growth assets across email, push, in-app messaging, social, and display channels.
- Partner with Paid, Social, and Lifecycle channel owners on structured creative and messaging A/B tests.
- Use performance insights to refine visual assets and improve conversion.
- Build reusable campaign kits, modular templates, and scalable production workflows.
- Explore AI-assisted design tools for conceptualization and creative variation.
- Design and optimize landing pages, marketing web properties, and acquisition funnels.
- Maintain cohesive yet differentiated visual frameworks across Credit Genie and its new product.
- Collaborate with Brand and Product designers on app surfaces and design-system maintenance.
Requirements
- 6–8 years of brand design experience.
- Portfolio demonstrating independent ownership of lifecycle, social, or campaign programs and contributions to visual identities and design systems.
- Strong collaboration skills and ability to work with senior stakeholders across marketing, product, and design.
- Experience or strong interest in building, launching, and marketing a new brand or product from scratch.
- Ability to translate strategic goals into cohesive, cross-channel creative systems.
- Experience collaborating on creative A/B testing and iterating using performance data.
- Proficiency in Figma and Adobe Creative Suite.
Nice-to-haves
- Motion or video experience.
- Fintech experience.
- Experience building reusable creative systems or templates for recurring campaigns.
Compensation & Benefits
- Base salary: $180,000–$220,000 annually.
- Potential eligibility for bonus and equity programs.
- Company-paid medical, dental, and vision coverage for employees and dependents from the first day.
- Fitness reimbursement or complimentary LifeTime Fitness or Equinox membership.
- 401(k) with a 3.5% company match and immediate vesting.
- Meal program for lunch and dinner.
- Pre-tax benefits, including a $1,000 HSA match.
- Life and accidental insurance.
- Flexible paid time off.
- Employees are generally expected to work in the office five days per week, with flexibility for occasional remote work or adjusted schedules.
Skills
Brand Design, Visual Identity, Design Systems, Figma, Adobe Creative Suite, A/B Testing, Lifecycle Marketing, Performance Marketing, Landing Pages, Acquisition Funnels, Motion Design, Video, Ai-Assisted Design
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